A lot of people do what a media buyer does and call it performance marketing. Buying well matters, but most wins come from the creative: the angle, hook, and idea that makes someone stop scrolling and care. We want someone who gets this and is equally rigorous about testing, scaling, and killing ideas.
study excellent Meta creatives and playbooks inside and outside our category, especially D2C.

- Turn research into distinct creative concepts across motivations, angles, hooks, and formats; Set clear test criteria before launch: hypothesis, target conversion metric, spend and data needed, evaluation window, and thresholds for killing, iterating, or scaling.
- You've taken concepts from research to testing to scale and can discuss the ones that flopped too.
- Bonus: you're already into AI video, filmmaking, or creative tools.

Location: Remote (India)
Experience: 1–2 years preferred
Compensation: Up to 12 lakh/year depending on experience

📌 Performance Marketing Specialist - Remote Job (India)
🏢 Keyframe AI
📍 India