Location: Fully Remote Team: India-based, Global
Reporting: Directly works with one of the Co-Founders and Team Focused on the US Market
Industry: EdTech / Online College Credit / Transfer Pathways
Target Market: United States (primary), Canada (secondary), global international students (select markets)

About UPI Study
UPI Study helps students earn affordable, transferable college credit through ACE & NCCRS credit recommendations—so they can finish degrees faster and at a fraction of the cost. We're scaling a content + SEO engine aimed at high-intent US search traffic (transfer credit, prior learning, credit recommendations, online college credit alternatives, university transfer policies, etc.).

What you'll own (high-impact responsibilities)
You'll run SEO like a growth channel, not a 'marketing checkbox.'
Content SEO (Blogs + Program Pages)
Build and execute a blog strategy that captures high-intent US queries and supports conversion
Create outlines + briefs, optimize content, and collaborate with writers/editors
Own internal linking strategy, topic clusters, and content refresh cycles
Produce new content and/or heavily edit contributor content (depending on your strengths)
Technical SEO (Schemas, Markup, HTML)
Implement and validate structured data: Course, Product, Organization, FAQ, Article, Breadcrumb, Review/AggregateRating, Offer , etc.
Work directly with HTML/CSS/JS where needed (Thinkific/Wix-style environments included)
Fix indexing/crawling problems: canonicalization, duplicate pages, sitemap strategy, pagination, parameter handling
Run audits and ship fixes: Core Web Vitals, page performance, structured data errors, broken internal links, redirects, etc.
SEO Analytics + Growth
Own weekly SEO reporting:



rankings, impressions, clicks, CTR, conversions, indexed pages, content velocity
Run experiments: title/meta testing, schema testing, internal-link improvements, page template enhancements
Competitor analysis vs players like Sophia/StraighterLine/Study.com (and university-side pages)
Work closely with leadership to prioritize what moves revenue, not vanity metrics
Tools you should be comfortable with
Google Search Console, GA4, Google Tag Manager
Ahrefs / Semrush (one is fine), Screaming Frog, PageSpeed Insights / Lighthouse
Schema validators / Rich Results Test, structured data debugging
CMS editing + HTML editing (Thinkific/Wix/WordPress-like systems)
Bonus: Looker Studio, Python scripts, programmatic SEO workflows, IndexNow, Google Indexing API (not required, but valuable)
What 'good' looks like in the first 60–90 days
Transparent SEO roadmap + prioritized backlog (technical + content)
Reliable weekly content publishing cadence with measurable improvement in impressions/clicks
Structured data deployed correctly across priority templates with fewer warnings/errors
Improved indexing health: cleaner canonicals, stronger internal links, better sitemap hygiene
Early signs of lift in high-intent queries tied to lead/signup conversion
Who you are
You can explain SEO in plain English and still execute the technical work




You've shipped real wins: traffic growth, rankings, and conversion lift
You're organized, fast, and comfortable owning outcomes
You care about search intent and business impact, not 'SEO theater'
Bonus points (nice-to-have)
Experience in education, compliance-heavy industries, or marketplaces
Experience with programmatic SEO at scale
Experience optimizing for US markets + international segments
Experience with Email Marketing

Why Join Us
You'll work directly with the founders.
This isn't a layered organization where ideas get diluted. You'll collaborate closely with the founding team, influence strategy, and see your work translate into real outcomes—fast.
You'll help shape a US-centric brand from the inside.
We serve a US audience and operate with US standards, while building with a globally distributed team. You'll have a front-row seat in shaping how a modern, US-focused company scales content, trust, and credibility globally.
Your work will compound.
The content you write, the media you secure, and the narratives you build won't be one-off tasks—they'll drive SEO, AI discovery, PR authority, and long-term inbound growth across multiple channels.
You'll have real ownership, not just tasks.
We value people who think like builders. If you have ideas beyond writing or PR—campaigns, positioning, social narratives, growth experiments—you'll have the freedom (and trust) to run with them.
Fully remote, outcome-driven culture.
Our team is distributed across India, and we operate on trust, clarity, and results—not micromanagement. If you're self-driven and care about impact, you'll thrive here.

📌 SEO Specialist - Fully Remote (India)
🏢 Tiendas Upi
📍 India