At Heads Up For Tails , social isn't just about posting content. It's where pet parents discover us, laugh with us, learn from us, and sometimes decide what their pet needs next.

We're looking for an Assistant Manager / Manager – Social Media who can turn internet culture, pet-parent behaviour, trends and brand stories into content people actually want to watch, share and talk about.

You'll help shape how HUFT shows up across social — from the everyday reel to the big campaign, from a trending moment to a conversation happening in the comments.

Build the social playbook Build and execute platform-first strategies across Instagram, YouTube, LinkedIn and emerging platforms — knowing that what works on one platform may completely flop on another.

Make people stop scrolling Develop reels, short-form videos, stories, carousels, reactive content and trend-led ideas that feel native to the platform, not like ads pretending to be content.

Use AI as your creative sidekick Use tools like ChatGPT, Claude, Gemini and other emerging tools for ideation, scripting, research, captioning, experimentation and making workflows smarter.

Understand the pet parent Know that dog parents and cat parents aren't necessarily the same audience. Bonus points if you know your way around cat-parent culture and can turn those insights into content.

Work with the people making it happen Collaborate with Design, Content, Brand, Marketing, creators and influencers to take ideas from 'this could be fun' to 'this is live.'

Know when the content is actually working Track reach, engagement, audience behaviour and other social metrics,



and use those insights to make the next piece of content better.

Keep the chaos organised Own content calendars, timelines and multiple priorities while keeping HUFT's voice and visual identity consistent.

3–5 years of experience in social media, digital content or brand communication — agency or brand side.

- Robust understanding of Instagram, YouTube, LinkedIn and the broader creator ecosystem.
- Strong content instincts — you can tell the difference between something that's merely trending and something that's actually relevant to the brand.
- Ability to balance creativity, consistency and performance.
- Comfortable using AI tools to make your creative process faster and better.
- Experience working with creators, influencers or digital communities is a plus.
- Basic understanding of social analytics and performance reporting.
- Strong storytelling and communication skills.
- A genuine interest in pets, lifestyle and culture is a big plus.

Bachelor's degree in Marketing, Mass Communication, Media, Advertising, Business or a related field.

Because you won't just be managing a social media calendar.

You'll be helping shape how one of India's most loved pet brands shows up on the internet.

Build content that reaches a highly engaged community of pet parents.

Work closely with creative, brand and marketing teams.

Build conversations around something people genuinely care about — their pets.

And yes, there will probably be a lot of dog and cat pictures involved.

A collaborative, pet-friendly workplace

Medical insurance & perks

Creative ownership

Skills: internet culture,social media,communication

📌 Social Media & Advertisement Executive (Gurugram)
🏢 Heads Up For Tails
📍 Gurugram