Summary Positioning This role strengthens the Webshop domain by enabling better, faster, and deeper data driven decisions , while reducing analytical dependency on individual contributors and improving collaboration between Webshop and Performance teams.

The Webshop Data Analyst sits at the intersection of Webshop Product, Tech, and Performance . The role focuses on turning webshop data into explicit, actionable insights that improve conversion, revenue, customer experience, and operational decisions . This analyst takes ownership of webshop performance analytics, supports decision-making product and commercial teams, and gradually takes over part of the current
The role collaborates closely with Performance and Marketing Analytics but has a primary focus on onsite and commercial performance .

Webshop Performance Analysis
• Analyze end-to-end webshop performance, from traffic and behavior to conversion
Translate business and product questions into structured data analysis

- Product performance (views, add-to-cart, sales, margin)
- Assortment performance and availability impact
- Pricing & promotion effectiveness
- Customer behavior and journey analysis




- Build and maintain standardized webshop performance dashboards for:

o Commercial and leadership stakeholders

- Automate recurring reporting to reduce manual effort and increase consistency
- o UX / CRO experiments

o Product, pricing, and promotion changes

- Support A/B testing and experimentation analysis
- Help quantify the impact of webshop and tech changes on conversion and revenue
- Partner with Product and Performance teams on experiment design and evaluation

Collaboration with Performance & Marketing Analytics
• Work closely with Performance and Marketing Analytics teams to:
o Align insights across webshop and campaign performance
• Act as a bridge between webshop insights and broader commercial performance

Data Quality & Governance
• Monitor webshop data quality across event tracking, transactional data, and
Proactively flag anomalies or data gaps impacting decision-making

- Collaborate with Data Engineering, BI, or Tech teams to resolve issues
- Maintain documentation on webshop metrics, definitions, and data sources

Performance & Marketing Analytics
• Commercial and business stakeholders

📌 Performance Information Analyst (Secunderabad)
🏢 vidaXL
📍 Secunderabad