RankUno is looking for the perfect Head of Paid Marketing to lead the entire advertising and media strategy and operations team. This person will oversee the deployment of the advertising and promotional activities; work with the creative and content team to get the advertising assets developed; and lead account managers, team leads, and analysts entrusted with delivering paid marketing campaigns for our clients. He/She will be responsible for all the assigned paid media team projects, including Paid Search, Paid Social, Display, Programmatic, Media Buying, and Web Analytics. This position would oversee the complete project life cycle, including strategizing, planning, and delivering campaigns in close coordination with the internal team members and clients. This position will seek to maximize ROI for the client's investments while helping drive overall growth.

Leadership Role : The Head of Paid Marketing will manage the advertising operations team by overseeing the scheduling, production, and implementation of all advertising programs and campaigns to ensure accurate and timely execution of paid programs. He/She will analyze data, prepare recommendations, and perform periodic optimizations to ensure a healthy success rate.

Lead paid marketing initiatives in all mediums, including Search, Display, Programmatic, Social, Shopping, Native and Media Buy, and eCommerce related ads.

Lead campaigns on channels such as Google Ads, Bing Ads, Facebook, LinkedIn, DoubleClick, and other media as required

Provide strategic direction to help teams deploy sophisticated ad campaigns, programs, tools, and platforms that are best suited for our clients

Consult clients to understand the campaign goals, design campaign strategy, and create an implementation plan

Lead innovation for the rest of the group, enabling constant improvement in performance, and hence enabling continuous achievement of clients targets





Foster continuous improvement in their team with tools, process automation, and analytical techniques to increase overall campaign performance and efficiency

Lead Account Managers/Team Leads to oversee task assignments within the group in line with campaign objectives and setting up quality

He/She will analyze data, prepare recommendations, and perform periodic optimizations to ensure a healthy success rate.

Review dashboards and ad campaign performances to generate reports and insights, offer fact-based solutions that efficiently increase the performance of the business's campaigns

Be responsible for achieving key performance indicators (KPIs) for all paid marketing accounts

Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates

BE or Post Graduation degree in Business, Marketing, Advertising, Or Communications.

- 7+ Years' Hands-on Experience in Paid Marketing
- Should have a minimum of 3+ years of experience in client communication, Paid Media Strategy, and team management
- Also, have a solid understanding of marketing principles, audience targeting, and data collection methods
- Experience in conducting performance and competitor analyses and converting raw data and information into actionable advertising. Also, have knowledge of the agency and publisher advertisement tags, performance metrics for advertising campaigns, database, scheduling, and reporting preparation
- Google Adwords Certified and Google Advanced Certification
- Robust verbal, written, presentation, and interpersonal communication skills
- Is well versed with all aspects of Data and Web Analytics, Visualization, studying Customer Behavior, Audience & Persona, Competition Analysis, and Reporting.
- Ability to meet marketing initiatives under strict deadlines, work well under pressure, and handle multiple projects simultaneously
- Strong verbal, written, and interpersonal communication skills

📌 Media Co-Ordinator / Social Media Coordinator (Pune)
🏢 RankUno Interactive Technologies
📍 Pune