About Us: Tata Play is India's leading Direct-to-Home (DTH) service provider, delivering a superior television viewing experience through satellite broadcasting. Beyond linear TV, Tata Play offers seamless access to leading OTT platforms via Tata Play Binge , along with a robust portfolio of Value-Added Services (VAS) featuring curated, ad-free content across genres.
The New Product Development (NPD) team manages a diverse portfolio of 50+ channels spanning multiple genres, including popular offerings such as Tata Play Classic Cinema, Tata Play Comedy, and Tata Play Fancode Sports .

The Manager – New Product Development will be part of the VAS team, responsible for driving content-led innovation and portfolio growth. The role requires a strong understanding of content trends, television programming, and evolving consumer preferences across platforms.
The ideal candidate will combine creative thinking with strong analytical and business acumen, along with expertise in partner management, content strategy, and product development.

Build and manage relationships with content partners, production houses, and agencies
New Product Development & Launches
Portfolio Enhancement & Performance Management
Monitor content performance, promotions, and channel health
Conduct concept testing and validate new ideas before launch
Content Strategy & Programming




Define content strategy aligned with target audience segments
Oversee content acquisition, curation, and refresh cycles
Provide programming direction based on consumption patterns
Analyze performance across platforms (TV, mobile app, Binge)
Generate actionable insights to optimize content and product strategy
Commercials & Agreements
Lead negotiations with content partners
Structure and close commercial agreements
Marketing & Promotions
Support marketing teams in crafting communication strategies and promotional assets
Work closely with Interactive Operations and App Development teams
Contribute to UI/UX improvements, feature enhancements, and user journeys
Maintain repositories including product decks, performance reviews, content highlights, and pitch materials

This role is central to the success of Tata Play's VAS portfolio, acting as a bridge between content, consumer, and commerce . The incumbent will play a key role in shaping future-ready content products and driving growth across platforms.

MBA or Master's degree in Communications, Marketing, Product Development, Mass Media, or related field

Experience
~Experience in content strategy, channel programming, product development, or partner management

Robust understanding of the M&E; ecosystem and content consumption trends
Experience with multi-platform content (TV + OTT)

📌 Product Manager - New Product Development (Mumbai)
🏢 TATA Sky
📍 Mumbai