Job Title: Academic Counsellor

Company: PerpeX Practical B-School
Location: Calicut, Kerala
Department: Admissions & Business Development
Employment Type: Full-time
Experience: 0–2 Years
Qualification: Any Graduate

About PerpeX Practical B-School

PerpeX Practical B-School is a career-focused learning initiative offering industry-oriented skilled programmes designed to bridge the gap between academic learning and practical workplace requirements. Our focus is on equipping students with practical skills, industry exposure and career-ready competencies.

Role Overview

We are looking for a confident, proactive and target-driven Academic Counsellor to manage student enquiries and drive admission conversions. The role involves handling prospective leads, understanding student requirements, providing course guidance, conducting counselling sessions and converting interested candidates into confirmed admissions.

The candidate will be responsible for managing the complete admission sales cycle, including calling, follow-ups, objection handling, fee discussions, CRM updates and admission closure.

Key Responsibilities

1. Lead Management & Calling
- Handle incoming student enquiries from digital campaigns, referrals, social media and other sources.
- Conduct timely outbound calls and maintain consistent follow-ups.
- Understand student requirements, career interests and course preferences.
- Ensure proper lead tracking and timely communication.
2. Student Counselling & Course Guidance
- Explain course structure, curriculum, duration, fees and programme benefits.
- Guide students in selecting suitable programmes based on their career goals.




- Conduct counselling sessions through calls, online meetings and walk-ins.
- Address student queries and handle objections professionally.
3. Admission Conversion & Sales
- Convert prospective enquiries into confirmed student admissions.
- Manage the complete sales cycle from initial enquiry to admission closure.
- Follow up with interested candidates and address concerns related to fees, course value and career opportunities.
- Coordinate fee collection and admission confirmation.
- Achieve assigned monthly admission and revenue targets.
4. CRM Management & Reporting
- Maintain accurate and updated lead information in the CRM.
- Record calls, follow-ups, student interactions and conversion status.
- Track leads through different sales stages and ensure no potential enquiry is missed.
- Submit daily calling, follow-up and admission reports.
5. Student Relationship & Coordination
- Build professional relationships with prospective students.
- Re-engage inactive leads and maintain regular communication.
- Coordinate with academic and operations teams for smooth student onboarding.
- Participate in admission campaigns, webinars and promotional activities.
Required Skills & Competencies
- Excellent verbal communication and interpersonal skills.
- Strong convincing,



negotiation and sales-closing abilities.
- Good counselling and presentation skills.
- Ability to handle objections and convert prospective leads.
- Strong follow-up discipline and CRM management skills.
- Target-oriented mindset with a focus on results.
- Basic knowledge of MS Excel, Google Sheets and CRM tools.
Educational Qualification & Experience
- Graduation in any discipline.
- 0–2 years of experience in academic counselling, educational sales, business development, inside sales or telecalling.
- Experience in EdTech, training institutes or course admissions will be an added advantage.
- Freshers with strong communication and sales aptitude are encouraged to apply.
Key Performance Indicators (KPIs)
- Monthly confirmed and paid admission closures.
- Achievement of assigned admission revenue targets.
- Lead-to-admission conversion ratio.
- Calling productivity and follow-up effectiveness.
- CRM accuracy and timely updates.
- Counselling effectiveness and objection handling.

Candidate Expectations
We are looking for someone who takes ownership of admission conversions, communicates confidently and works consistently towards achieving sales targets. The candidate should be comfortable with calling, follow-ups, student interactions and performance-based responsibilities.

Join PerpeX Practical B-School and be part of our journey in shaping industry-ready professionals!

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Academic Counselor (India)
🏢 PerpeX Practical B-School
📍 India