Company Description Mantra Infotechs is a technology driven digital solution company focused on delivering comprehensive, results-driven solutions for both B2B and B2C organizations. The team provides services across performance marketing, SEO, social media management, and creative content production to help brands grow in competitive markets. Mantra Infotechs partners closely with clients to understand business goals and translate them into measurable digital outcomes. The company is committed to elevating brand presence in the digital space through data-informed strategies and continuous optimization. Role Description The Performance Marketing Lead is a full-time, in office role based in Kochi. This role is responsible for planning, executing, and optimizing performance marketing campaigns across paid channels such as search, social, and display. Day-to-day responsibilities include managing campaign budgets, monitoring key performance metrics, conducting A/B tests, analyzing results, and implementing data-backed improvements. The Performance Marketing Lead collaborates with internal stakeholders to align campaigns with business objectives, prepares regular performance reports, and recommends strategies to maximize ROI. The role also involves staying current with industry trends, platform updates, and best practices to drive continuous growth for client accounts. Qualifications
• Minimum 3 years of hands-on experience in performance marketing, ideally in an agency, with experience managing multiple clients.
• Proven track record of managing significant ad budgets and delivering measurable results.
• Strong command of Meta Ads Manager, Google Ads, GA4 and Google Tag Manager.




• Experience with e-commerce campaigns (catalogue, shopping and retargeting) and lead generation campaigns.
• Strong analytical skills and comfort with data, reporting and attribution.
• Prior team leadership or mentoring experience.
• Excellent communication, presentation and client-handling skills.
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Key Responsibilities
Lead, mentor and review the work of the performance marketing team, assigning accounts and setting clear targets.
• Develop and execute paid media strategies for clients across industries, based on their goals, budgets and audiences.
• Plan, launch and optimise campaigns on Meta (Facebook and Instagram), Google (Search, Display, Shopping, YouTube and Performance Max), LinkedIn and other relevant platforms.
• Manage budgets, bidding strategies and scaling decisions to achieve targets such as ROAS, CPL, CPA and revenue.
• Set up and maintain conversion tracking using GA4, Google Tag Manager, Meta Pixel and Conversions API.
• Build regular performance reports and dashboards, and present insights and recommendations to clients.
• Run A/B tests on creatives, audiences, copy and landing pages to improve conversion rates.
• Work with the creative, content and web teams to produce high-performing ad creatives and landing pages.
• Handle client communication, including onboarding, strategy discussions, review calls and expectation management.
• Stay updated on platform changes, algorithm updates and industry trends, and apply them to live campaigns.
• Set up processes, SOPs and reporting standards to improve the team’s efficiency and quality. Apply to: [email protected]

📌 Performance Marketing Lead (Kochi)
🏢 Mantra Infotechs
📍 Kochi