Organization: LIGHTS – Learning in Geography, Humanities, Technology and Science

Experience:
3–5 Years Job

Location:
Delhi (On-site) Employment Type: Full-Time

About The Role
LIGHTS is looking for a strategic, creative, and results-oriented Social Media Manager to take ownership of the organization's social media strategy and digital content planning. The candidate will develop monthly content calendars, plan platform-specific campaigns, generate creative content ideas, maintain brand consistency, and drive audience engagement and growth across digital platforms. The role requires someone who understands content strategy, digital communication, audience behaviour, and social media trends, and can translate research-driven and knowledge-based topics into engaging digital content. The candidate will work closely with graphic designers, video editors, content writers, and internal research teams to ensure consistent and effective digital communication.

Key Responsibilities
• Social Media Strategy & Planning
• Develop and implement monthly and quarterly social media strategies aligned with organisational objectives.
• Create and manage monthly content calendars across Instagram, LinkedIn, YouTube, and other relevant platforms.
• Develop platform-specific content strategies based on audience behaviour and platform trends.
• Plan campaigns around research initiatives, publications, podcasts, events, seminars, and organisational activities.
• Identify opportunities to improve brand visibility, audience engagement, and digital presence.
• Content Strategy & Development
• Develop creative content ideas, themes, and concepts for social media platforms.
• Write engaging captions, post copies, headlines, descriptions, and promotional content.
• Plan content formats including carousels, static posts, short-form videos, Reels, stories, and YouTube content.
• Convert research-based information, reports, and organisational initiatives into accessible and engaging content.
• Ensure content is informative, relevant, accurate, and aligned with LIGHTS' communication objectives.
• Campaign Management & Execution




• Plan and execute social media campaigns across relevant digital platforms.
• Develop promotional strategies for podcasts, research publications, events, and organisational initiatives.
• Coordinate campaign timelines, content requirements, and publishing schedules.
• Plan collaborations, partnerships, and cross-promotional activities.
• Monitor campaign performance and recommend improvements.
• Creative Team Coordination
• Coordinate with graphic designers, video editors, and content writers to produce content.
• Share creative briefs, references, content requirements, and deadlines.
• Review creative deliverables to ensure they align with the planned strategy.
• Maintain a consistent visual identity, tone of voice, and brand communication.
• Ensure timely execution of the content calendar and campaign deliverables.
• Brand Management & Digital Communication
• Maintain brand consistency across all social media platforms.
• Ensure content aligns with the organization's identity, values, and research-oriented positioning.
• Monitor relevant industry trends, conversations, and opportunities for digital engagement.
• Maintain quality and consistency in all published communication.
• Support the development of a strong and credible digital brand presence.
• Analytics & Performance Monitoring
• Monitor social media analytics, reach, impressions, engagement, and audience growth.
• Evaluate content performance across different platforms and formats.
• Prepare monthly performance reports with actionable insights.
• Identify high-performing content formats and areas for improvement.
• Use data-driven insights to optimise content calendars and future campaigns. Required Skills & Qualifications




• Bachelor's degree in Marketing, Mass Communication, Journalism, Public Relations, or a related field.
• 3–5 years of relevant experience in social media management, content strategy, or digital marketing.
• Proven experience in developing and managing social media strategies.
• Strong understanding of Instagram, LinkedIn, YouTube, and other digital platforms.
• Excellent content writing, copywriting, and communication skills.
• Understanding of social media algorithms, audience behaviour, and content trends.
• Experience with social media analytics and performance reporting.
• Ability to develop creative campaigns and content strategies.
• Experience coordinating with graphic designers, video editors, and content teams.
• Familiarity with tools such as Meta Business Suite, Canva, Google Analytics, and social media scheduling platforms.
• Strong organisational, planning, and project coordination skills. Preferred Qualifications
• Experience working with NGOs, research organisations, educational institutions, publications, or media organisations.
• Understanding of science communication, research, education, environment, governance, and public policy.
• Experience managing LinkedIn and YouTube content strategies.
• Familiarity with paid social media campaigns and digital marketing.
• Experience with brand collaborations, partnerships, and cross-promotional campaigns.
• Basic understanding of graphic design and video editing.

What We Offer
• Chance to lead the social media strategy of an established research-driven organization.
• Exposure to research initiatives, academic collaborations, and knowledge-sharing programmes.
• Creative ownership of digital campaigns and content strategy.
• Opportunity to build and strengthen the organization's digital brand presence.
• A collaborative and learning-oriented work environment.

Skills:
content writing,strategy,ngo,social media,content strategy,platforms,analytics,canva,digital,youtube,instagram,campaign management,research,communication,campaigns,organization

📌 Social Media Manager (India)
🏢 Learning in Geography, Humanities, Technology and Science (LIGHTS)
📍 India