Toffee Coffee Roasters | Bengaluru | Full-Time

Experience:
3–6 Years

Location:
Bengaluru (Work from Office) Industry: D2C | FMCG | Consumer Brands | E-commerce About Toffee Coffee RoastersToffee Coffee Roasters (TCR) is one of India's fast-growing specialty coffee brands, on a mission to make great coffee accessible to everyone. We operate across our D2C website, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and offline channels. As we scale, we're looking for a data-driven, creative, and growth-obsessed Performance Marketing Manager who can take ownership of customer acquisition, marketing efficiency, and revenue growth.

Key Responsibilities
1. Performance Marketing & Customer Acquisition
• Own and scale paid advertising campaigns across Meta Ads, Google Ads, YouTube, and other relevant channels.
• Manage campaign strategy, execution, optimization, and budget allocation.
• Drive new customer acquisition while maintaining healthy CAC, ROAS, and contribution margins.
• Build and optimize acquisition funnels across prospecting, retargeting, and remarketing.
• Continuously test new audiences, campaign structures, and bidding strategies. 2. D2C Revenue & Growth
• Take ownership of paid marketing-driven revenue and profitable growth on our Shopify website.
• Improve conversion rates, average order value (AOV), and customer acquisition efficiency.
• Work closely with the website and growth teams to optimize landing pages, product pages, and checkout funnels.
• Build strategies around product launches, seasonal campaigns, bundles, and promotional offers. 3. Creative Strategy & Experimentation




• Work closely with the creative and content teams to develop high-performing ad creatives.
• Identify winning hooks, messaging, formats, and customer personas.
• Build a structured creative testing framework across static ads, UGC, reels, and video advertisements.
• Analyze creative performance and translate insights into actionable briefs.
• Monitor competitor advertising strategies and emerging consumer trends. 4. Analytics, Attribution & Reporting
• Track and analyze CAC, ROAS, MER, CTR, CPM, CPC, CVR, AOV, and LTV.
• Build performance dashboards and provide daily, weekly, and monthly insights.
• Use GA4, Shopify Analytics, Meta Ads Manager, Google Ads, and Looker Studio.
• Understand attribution challenges and use blended marketing metrics to make better investment decisions.
• Analyze new versus returning customer performance and cohort-level profitability. 5. Retention & Lifecycle Marketing
• Collaborate with CRM teams on WhatsApp, email, and retention campaigns.
• Build targeted campaigns for repeat purchases, cross-selling, and customer reactivation.
• Improve customer lifetime value and purchase frequency.
• Support subscription growth and loyalty initiatives. What We're Looking For




• 1-3 years of hands-on performance marketing experience, preferably with a D2C, FMCG, or consumer brand.
• Strong expertise in Meta Ads and Google Ads with proven experience scaling campaigns.
• Experience managing meaningful monthly advertising budgets with measurable business outcomes.
• Strong understanding of Shopify, GA4, Google Tag Manager, and conversion tracking.
• Advanced proficiency in Excel/Google Sheets and marketing analytics.
• Ability to interpret data, identify growth opportunities, and make quick decisions.
• Strong creative judgment — understands what makes consumers click, engage, and purchase.
• Experience improving CAC and marketing efficiency while scaling revenue.
• A strong sense of ownership, execution speed, and commercial understanding. What Success Looks Like
• Consistent growth in new customer acquisition and D2C revenue.
• Improved blended CAC, MER, and contribution margins.
• A predictable and scalable performance marketing engine.
• Continuous improvement in conversion rates and creative effectiveness.
• Clear, actionable performance reporting linked to business profitability. Why Join TCR?
• Work directly with the founding team.
• Own meaningful marketing budgets and business outcomes.
• Be part of a rapidly scaling Indian consumer brand.
• Opportunity to build and lead the performance marketing function as we grow.
• Rapid-paced environment with high ownership and room to experiment. Subject: Application – Performance Marketing Manager | TCR

Location:
Bengaluru | Work from Office

📌 Performance Marketing Manager (Bengaluru)
🏢 Toffee Coffee Roasters
📍 Bengaluru