WE'RE HIRING | CREATIVE & SOCIAL MEDIA INTERN We build things people haven't seen before. At InnovATE F&B;, we take food and beverage ideas and turn them into real products. New drinks. New formats. Current ingredients. New concepts. New brands. And we're looking for someone who wants to help us tell those stories in a way that makes people stop scrolling. If you're the kind of person who sees a random idea and immediately thinks “wait, this could be a Reel”, we want to meet you. We're looking for a creative, hands-on social media person who can think up ideas, build campaigns, spot trends, create content, edit Reels, design posts, write copy and help shape how InnovATE shows up online. You won't just be managing our social media. You'll be building it with us. And yes, you'll actually be making the content too. WHAT YOU'LL BE DOING This is an end-to-end creative and social media role. You'll be involved in everything from figuring out what we should say to actually making and publishing it.
• Developing and executing creative content strategies for our social media handles across platforms.
• Building content calendars and coming up with fresh content ideas, campaigns, series and formats.
• Researching trends, creators, brands, formats and content opportunities, and figuring out how to make them work for InnovATE.
• Creating and editing Reels, carousels, static posts, stories and other social content.
• Working with photos, videos, product footage, behind-the-scenes clips and other raw assets to turn them into polished, engaging content.
• Writing hooks, scripts, captions and other copy while helping develop our brand voice.
• Coming up with creative ways to communicate food innovation, products, experiments, behind-the-scenes work and the people building them.
• Turning ideas into actual content instead of leaving them sitting pretty in a content calendar.
• Developing campaigns and creative concepts from idea to execution.
• Managing the day-to-day publishing and execution of our social media.
• Handling comments, DMs and social media enquiries, escalating relevant conversations to the team.
• Tracking content performance,



understanding what's working and using those insights to make the next piece better.
• Collaborating with the team on content shoots, brainstorming sessions, product content and behind-the-scenes material.
• Experimenting. Trying things. Killing things that don't work. Doubling down on things that do. Basically: Research → Ideas → Calendar → Campaigns → Concept → Content → Edit → Design → Caption → Publish → Engage → Analyze → Repeat. You will be involved across the entire process. This is not a strategy-only role where you tell someone else what to make. It's also not a content-creation-only role where you're simply handed a brief. We want someone who can think about what we should create AND actually create it. WHO WE'RE LOOKING FOR Someone creative, curious, proactive and genuinely excited about content and social media. Someone who:
• Has a strong portfolio showcasing their work, ideas and creative thinking.
• Understands content, storytelling, design and what makes a brand interesting.
• Has experience with social media management and content creation.
• Can independently come up with ideas, campaigns, content formats and creative concepts.
• Is comfortable editing short-form video and creating social-first content.
• Is comfortable with creative tools and design software. Experience with Photoshop, Illustrator, Premiere Pro, CapCut or similar tools is a big plus.
• Can take raw clips, photos or a rough idea and turn them into something people actually want to watch.
• Understands trends without blindly copying them.
• Can take an idea and run with it rather than waiting to be told every little thing.
• Is happy to experiment, take feedback and try things that might not always work.
• Is comfortable wearing different hats. One day you're planning a campaign,



the next you're editing a Reel, and the next you're figuring out why yesterday's post absolutely died. We care more about how you think than how many certificates you have. We want someone who brings their own perspective, takes ownership and wants to make things better, not someone waiting for a checklist. One important thing before you apply If your experience is primarily posting content, scheduling posts, making content calendars, tracking analytics or managing social media accounts, but you don't actually create and edit content yourself, this probably isn't the role for you. We're looking for someone who can do both: Think. Create. Execute. Learn. Repeat. You don't need to be amazing at everything on day one. You just need to be the kind of person who sees something cool and thinks: “I could make that.” WHY INNOVATE?
• Real creative ownership. You'll actually help shape what InnovATE looks and sounds like online.
• No boring corporate playbook. Pitch ideas, experiment and try things your way.
• Work directly with the founder's office. You'll be part of the creative and strategic conversations shaping the brand.
• Get inside the world of food & beverage innovation. You'll see how ideas become products, how products become brands and how businesses actually get built.
• Build a real portfolio. Actual content, campaigns and projects, not hypothetical internship assignments designed to torture students.
• Potential to grow. This is a paid three-month internship with the possibility of a longer-term or full-time opportunity. THE WORK SETUP Work from home, with one fixed day at our Delhi office every week. 3-month paid internship, with scope to grow into a longer-term role. INTERESTED? LET'S SEE WHAT YOU'VE GOT. Send us your CV + portfolio at:[email protected] Subject: Creative & Social Media Intern | Your Name If you've got a portfolio full of ideas, Reels you've edited, campaigns you've worked on, designs you've made, content you've created, or even random things you've made simply because you thought they were cool, we want to see it. InnovATE F&B; Ideas, developed into products.

📌 Social Media and Content Intern (India)
🏢 InnovATE Food and Beverages
📍 India