Company Description LAVO is a functional beverage brand that designs everyday coffee rituals to deliver more than just a caffeine boost. The company combines thoughtfully sourced coffee with functional mushroom extracts such as Lion’s Mane, Cordyceps, Reishi, and custom blends to support focus, clarity, energy, and endurance. LAVO focuses on creating approachable, great-tasting beverages that integrate easily into contemporary lifestyles and daily routines. From ingredient selection to product development and brand communication, the team prioritizes intentional, modern, and relevant experiences for customers. LAVO aims to build a new category of everyday functional beverages, starting with coffee and expanding into products that enhance daily rituals. Role Description: The Social Media Marketing Manager will lead LAVO’s social media presence across platforms, managing day-to-day planning, creation, scheduling, and publishing of content that reflects the brand’s voice and values. Involves developing and executing social media campaigns, optimizing content for engagement and reach, and monitoring performance metrics to improve strategy. The role includes coordinating with design, product, and leadership teams to align social media content with brand goals, launches, and promotions. The Social Media Marketing Manager will respond to community interactions,



manage comments and direct messages, and support influencer partnerships and collaborations. The position also requires staying current with social media trends, tools, and best practices to keep LAVO’s digital presence contemporary and effective. Qualifications
• Solid skills in Social Media Marketing and Social Media Optimisation (SMO), with experience managing brand accounts across major platforms.
• Ability to develop and implement effective Content Strategy for social channels, aligned with broader brand and campaign objectives.
• Knowledge of Digital Marketing principles, including audience targeting, performance tracking, and integration with other online campaigns.
• Excellent Communication skills, including clear written communication, brand storytelling, and collaborative work with cross-functional teams.
• Experience using social media analytics tools to measure performance, generate insights, and refine strategy.
• Previous work in consumer brands, F&B;, wellness, or lifestyle sectors is an advantage.
• Ability to work on-site in Dehradun, manage multiple projects, and adapt quickly to changing priorities.
• Planning strategy and execution: E-COMMERCE QUICK, COMMERCE B2B GROWTH

📌 Social Media Marketing Manager (Dehradun)
🏢 Lavo
📍 Dehradun