Copywriter – SuperBottoms

Location:
Mumbai Work Type: Full-time Brand: SuperBottoms

About the Role
SuperBottoms is looking for a copywriter who genuinely loves writing: someone who notices words, obsesses over the perfect hook, understands why one line converts better than another, and can make parents stop scrolling. This is not a role limited to captions. You will write across the entire customer journey, from the first ad someone sees to the WhatsApp message that brings them back to shop again. We’re looking for someone who can combine creativity + consumer understanding + performance thinking, and who uses AI to deliver quality work on time in a rapid-paced D2C environment. What You’ll Write You’ll work on copy across:
• Performance Marketing: Meta ads, Google ads, performance marketing scripts and statics, video hooks, UGC scripts, headlines and CTAs
• Retention Marketing: WhatsApp, email, SMS, push notifications and customer journeys
• Social Media: engaging social media content, including witty posts, topical content, reels, scripts, campaigns and everyday brand communication
• Website: web banners, landing pages, product communication, collection pages and campaign pages
• Marketing Materials: brochures, flyers, inserts and other brand and campaign collateral
• Brand Campaigns: campaign ideas, taglines, launch communication and storytelling
• Product Communication: turning product features into simple, compelling consumer benefits What We’re Looking For You should be someone who:
• Has hands-on experience in all of the areas above: engaging social media content, performance marketing scripts and statics, web banners and marketing materials
• Has hands-on experience writing ad copies for performance marketing




• Understands retention communication such as WhatsApp, email, SMS or CRM
• Has written website and ecommerce copy
• Can write strong hooks, headlines, CTAs and short-form scripts
• Understands that copy has to sell without always sounding like it is selling
• Has an excellent command of English
• AI is mandatory. You must be comfortable using tools such as ChatGPT, Gemini, Claude or similar for research, ideation, variations, scripting and faster creative exploration, and know how to use them to deliver on time while maintaining quality for a fast-paced D2C brand like SuperBottoms. AI is a creative accelerator, not a replacement for original thinking.
• Keeps up with internet culture, advertising, social trends and consumer behaviour Bonus Points
• Previous experience working with a D2C / ecommerce / consumer brand
• Experience in parenting, baby care, kids, lifestyle, fashion, beauty, wellness or FMCG categories
• Experience looking at performance data and using learnings to improve ad copy
• Understanding of Meta Ads Library and competitor creative research Location Mumbai-based candidates only. Most Important Requirement Please share your portfolio along with your application. It must include samples for each of the following:
• Performance ads: statics and video/reel scripts
• Engaging social media content
• CRM / retention copy
• Website copy and web banners
• Marketing materials
• Campaign ideas Also include a short note on how you have incorporated AI into your workflow, covering the tools you use, where they help (research, ideation, variations, scripts) and how you keep the quality and originality of your work high while meeting tight timelines. We’re less interested in how many adjectives are on your resume and more interested in how well you can write.

📌 Copywriter (Mumbai)
🏢 SuperBottoms
📍 Mumbai