About Pocketpills Senior Product Manager – Consumer Growth & Member Experience Pocketpills is Canada’s online pharmacy. We’re revolutionising the pharmacy experience by combining personalized care with innovative proprietary technology. We are a team of pharmacists, engineers, designers, and data scientists transforming a $42 billion industry. Through our easy-to-use app and website, members can fill prescriptions, order refills, and consult with pharmacists—wherever and whenever they need. With a presence in every province and territory, we are committed to making medication more accessible and affordable for all Canadians. Pocketpills is one of Canada’s fastest-growing health tech companies, with over 200 team members and counting Website: https://www.pocketpills.com/ Role Overview We are looking for a Senior Product Manager – Consumer Growth & Member Experience to own and optimize the end-to-end member journey. This role is ideal for someone who has deep experience in consumer products, with a strong track record in funnel optimization, engagement, cross-sell/upsell, and retention. You will be responsible for identifying growth opportunities across the lifecycle—from acquisition and onboarding to long-term engagement—while continuously improving the member experience through data-driven experimentation. What You’ll Own
• End-to-End Member Journey
• Own and optimize the complete consumer lifecycle: acquisition → onboarding → activation → engagement → retention → expansion
• Identify friction points and opportunities across the funnel to improve conversion and experience
• Funnel Optimization & Growth
• Drive improvements in key funnel metrics including sign-ups, activation, repeat usage, and retention
• Design and execute strategies for cross-sell and upsell across products and services




• Build scalable growth loops to increase lifetime value (LTV)
• Product Strategy & Roadmap
• Define and execute a roadmap focused on consumer growth and member experience
• Prioritize initiatives based on impact on revenue, engagement, and user satisfaction
• Experimentation & Data-Driven Decisions
• Leverage product analytics to uncover insights on user behavior and drop-offs
• Run structured A/B tests and experiments to continuously optimize the experience
• Establish and track key growth and experience metrics
• Personalization & Engagement
• Build personalized experiences that drive deeper engagement and loyalty
• Improve communication touchpoints across channels (app, email, notifications, etc.)
• Cross-Functional Leadership
• Collaborate closely with engineering, design, analytics, and marketing teams
• Align with operations and customer success to deliver a seamless member experience
• Execution Excellence
• Lead product development from ideation to launch and iteration
• Ensure timely delivery of high-impact features with measurable outcomes What We’re Looking For
• 6–10+ years of product management experience in consumer-facing products
• Proven success in funnel optimisation, conversion improvement, and growth initiatives
• Experience working with AI
• Hands-on experience with cross-sell and upsell strategies
• Strong understanding of consumer behaviour, engagement, and retention levers
• Experience owning metrics like activation, retention, LTV, and conversion rates
• Strong analytical skills with tools like Mixpanel, Amplitude, GA, etc.
• Experience running experimentation frameworks and A/B testing
• Excellent stakeholder management and communication skills
• Ability to operate in a fast-paced, high-growth setting

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