Job Summary
• We are looking for a versatile Digital Marketing & Operations Executive to manage digital advertising, support international product sales, and handle administrative and business operations.
• The ideal candidate should have hands-on experience with Meta Ads, social media marketing, e-commerce tools, and business administration, with the ability to independently manage marketing campaigns and operational responsibilities.

Key Responsibilities
1. Digital Marketing & Advertising
• Plan, execute, and optimize paid advertising campaigns using Meta Ads Manager (Facebook and Instagram).
• Manage social media marketing, promotional campaigns, and online brand visibility.
• Monitor campaign performance, advertising budgets, conversions, and return on ad spend (ROAS).
• Conduct product research, competitor analysis, and international market research.
• Create and coordinate marketing content using Canva and other digital marketing tools.
• Explore additional advertising channels to drive customer acquisition and product sales. 2. E-commerce & Sales Support
• Manage product listings, descriptions, pricing updates, and online catalogues.
• Support product promotions and international sales campaigns.
• Handle customer enquiries, order tracking, and sales coordination.
• Maintain product databases and track sales performance. 3. Administrative & Business Operations
• Coordinate with suppliers, vendors, customers, and internal teams.
• Maintain purchase orders, invoices, product records,



and inventory trackers.
• Assist with shipment coordination, logistics, and order fulfilment.
• Manage business correspondence, documentation, and routine administrative tasks.
• Prepare sales reports, marketing performance reports, and operational MIS. Required Qualifications & Skills
• Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
• 2–5 years of experience in digital marketing, e-commerce, or business operations.
• Hands-on experience with Meta Ads Manager is mandatory.
• Proficiency in Meta Business Suite, Canva, and social media management tools.
• Knowledge of Shopify, WooCommerce, or similar e-commerce platforms.
• Solid Microsoft Excel and Google Sheets skills.
• Experience in administrative coordination, documentation, and reporting.
• Excellent English communication, organizational, and multitasking skills. Preferred Skills
• Experience managing digital marketing campaigns for international audiences.
• Familiarity with Google Ads, TikTok Ads, or other performance marketing platforms.
• Experience working with product-based businesses, e-commerce brands, or international trading companies.
• Understanding of supplier coordination, inventory management, and order fulfilment. Ideal Candidate
• A proactive professional who can independently manage Meta advertising campaigns, support online product sales, coordinate with suppliers, and handle daily administrative operations.

📌 Digital Marketing (Kolkata)
🏢 UpTye
📍 Kolkata