Company Description Educatly – Make Everything Easy is a South Kolkata study center founded in 2020 that supports learners from classes 6–12 through its PATHSHALA offline and DISHA online programs. The center focuses on building strong academic foundations for CBSE, ICSE, and WBBSE students. It prepares learners for board examinations as well as competitive entrance tests such as JEE and WBJEE.

Educatly also offers AI and computer science courses, giving students exposure to modern, technology-driven fields. The team is committed to accessible, high-quality education and personalized academic guidance.

Role Description The Social Media Manager role is a full-time, on-site position based in the Kolkata metropolitan area.

The Social Media

Manager will plan, create, and publish content across Educatly’s social media platforms to build brand awareness and engage students, parents, and the local community. Daily responsibilities include developing content calendars, writing and editing posts, coordinating visual assets, and optimizing social media performance through data-driven insights. The role involves monitoring channels, responding to messages and comments, and collaborating with teaching and administrative staff to promote classes, programs, events, and success stories.





The Social Media

Manager will also track key metrics, prepare performance reports, and recommend improvements to Educatly’s digital presence.

Qualifications

- Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan campaigns, grow audiences, and improve engagement across platforms.
- Candidates should possess strong Communication and Writing skills to create explicit, compelling, and student-focused content in english.
- Candidates should possess Content Strategy skills to design content calendars, align messaging with academic offerings, and support brand positioning.
- Candidates should be familiar with major social platforms (e.g., Facebook, Instagram, YouTube, WhatsApp), basic analytics tools, and best practices for content performance.
- Candidates should demonstrate organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
- Previous experience in education, edtech, or youth-focused communication is an advantage.
- A relevant academic background in Marketing, Communications, Media Studies, or a related field is preferred, or equivalent practical experience.

📌 Social Media Manager (Kolkata)
🏢 Educatly - Make Everything Easy
📍 Kolkata