Skills and Competencies:

- Channel Marketing Expertise: Strong experience in channel marketing and campaign management supporting partner sales teams across the account lifecycle, with deep understanding of partner business models and co-marketing mechanics.

- Audience & Buying Group Marketing: Proven ability to analyze target accounts, identify buying groups and decision-makers, and design campaigns in partnership with channels that drive pipeline creation and business impact.

- Multi-Channel Campaign Delivery: Demonstrated understanding of digital (Linked In, programmatic, email, webinars) and non-digital channels (events, roundtables, ABM) across integrated campaigns, with ability to orchestrate cohesive customer experiences.

- Data-Driven Marketing: Strong capability to leverage insights, performance data, and analytics to optimize campaigns, allocate investments effectively, and demonstrate ROI to stakeholders.

- Strategic GTM Understanding: Knowledge of go-to-market motions across solutions, industry, partner marketing, new customer acquisition and customer success.

- Collaboration and Influence: Excellent interpersonal communication and presentation skills with proven ability to influence senior stakeholders across geographies, functions and organisational cultures.

- AI in Marketing: Experience integrating AI into workflows, decision-making, automation, and insight generation to improve marketing effectiveness, productivity, and campaign personalisation.

- Vendor and Budget Management: Experience managing marketing budgets and external vendors/agencies to deliver effective campaigns at scale while maintaining quality and fiscal discipline.

- Strategic Communication: Excellent,



prescriptive communication and storytelling capabilities to deliver information effectively to both senior sales and marketing leaders and those beginning their professional journey.

Experience requirements:

- 8+ years of channel marketing or partner marketing experience in a B2B enterprise technology environment supporting sales teams, with a proven track record of delivering measurable business impact across the account lifecycle.

- Demonstrated ability to analyze market trends, competitive landscape, and partner feedback to continuously improve program performance and effectiveness.

- Excellent communication and stakeholder engagement abilities, with experience influencing cross-functional teams and senior leadership in matrixed organizations.

- Strong understanding of the business, cultural, and media landscapes across India, with demonstrated experience adapting and localizing marketing strategies for regional markets.

- Experience managing multiple stakeholders across concurrent campaigns in a matrixed organization, with ability to prioritize effectively and drive alignment.

- Proven ability to manage marketing budgets and external vendors/agencies for campaign delivery at scale.

- Digitally savvy with a demonstrated understanding of the role of digital channels across integrated campaigns and the customer journey.

- Experience working in fast-paced, dynamic enterprise technology or SaaS environments with comfort in ambiguity and change.

Qualifications:

- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

- An undergraduate degree in Marketing, Business, Communications or equivalent qualified experience.

- A postgraduate qualification (MBA) is beneficial but not required.

- Experience in enterprise software, SaaS, or cloud technology sectors strongly preferred.

📌 Partner Marketing Manager (India)
🏢 TRIGENT SOFTWARE PRIVATE
📍 India