Toffee Coffee Roasters | Bengaluru | Full-Time

Experience: 3–6 Years

Location: Bengaluru (Work from Office)

Industry: D2C | FMCG | Consumer Brands | E-commerce

About Toffee Coffee RoastersToffee Coffee Roasters (TCR) is one of India's fast-growing specialty coffee brands, on a mission to make great coffee accessible to everyone.

We operate across our D2C website, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and offline channels.

As we scale, we're looking for a data-driven, creative, and growth-obsessed Performance Marketing Manager who can take ownership of customer acquisition, marketing efficiency, and revenue growth.

Key Responsibilities1. Performance Marketing & Customer Acquisition

- Own and scale paid advertising campaigns across Meta Ads, Google Ads, YouTube, and other relevant channels.
- Manage campaign strategy, execution, optimization, and budget allocation.
- Drive new customer acquisition while maintaining healthy CAC, ROAS, and contribution margins.
- Build and optimize acquisition funnels across prospecting, retargeting, and remarketing.
- Continuously test new audiences, campaign structures, and bidding strategies.

2. D2C Revenue & Growth

- Take ownership of paid marketing-driven revenue and profitable growth on our Shopify website.
- Improve conversion rates, average order value (AOV), and customer acquisition efficiency.
- Work closely with the website and growth teams to optimize landing pages, product pages, and checkout funnels.
- Build strategies around product launches, seasonal campaigns, bundles, and promotional offers.

3. Creative Strategy & Experimentation





- Work closely with the creative and content teams to develop high-performing ad creatives.
- Identify winning hooks, messaging, formats, and customer personas.
- Build a structured creative testing framework across static ads, UGC, reels, and video advertisements.
- Analyze creative performance and translate insights into actionable briefs.
- Monitor competitor advertising strategies and emerging consumer trends.

4. Analytics, Attribution & Reporting

- Track and analyze CAC, ROAS, MER, CTR, CPM, CPC, CVR, AOV, and LTV.
- Build performance dashboards and provide daily, weekly, and monthly insights.
- Use GA4, Shopify Analytics, Meta Ads Manager, Google Ads, and Looker Studio.
- Understand attribution challenges and use blended marketing metrics to make better investment decisions.
- Analyze new versus returning customer performance and cohort-level profitability.

5. Retention & Lifecycle Marketing

- Collaborate with CRM teams on WhatsApp, email, and retention campaigns.
- Build targeted campaigns for repeat purchases, cross-selling, and customer reactivation.
- Improve customer lifetime value and purchase frequency.
- Support subscription growth and loyalty initiatives.

What We're Looking For




- 1-3 years of hands-on performance marketing experience, preferably with a D2C, FMCG, or consumer brand.
- Strong expertise in Meta Ads and Google Ads with proven experience scaling campaigns.
- Experience managing meaningful monthly advertising budgets with measurable business outcomes.
- Strong understanding of Shopify, GA4, Google Tag Manager, and conversion tracking.
- Advanced proficiency in Excel/Google Sheets and marketing analytics.
- Ability to interpret data, identify growth opportunities, and make quick decisions.
- Strong creative judgment — understands what makes consumers click, engage, and purchase.
- Experience improving CAC and marketing efficiency while scaling revenue.
- A strong sense of ownership, execution speed, and commercial understanding.

What Success Looks Like
- Consistent growth in new customer acquisition and D2C revenue.
- Improved blended CAC, MER, and contribution margins.
- A predictable and scalable performance marketing engine.
- Continuous improvement in conversion rates and creative effectiveness.
- Clear, actionable performance reporting linked to business profitability.

Why Join TCR?
- Work directly with the founding team.
- Own meaningful marketing budgets and business outcomes.
- Be part of a rapidly scaling Indian consumer brand.
- Chance to build and lead the performance marketing function as we grow.
- Fast-paced setting with high ownership and room to experiment.

Subject: Application – Performance Marketing Manager | TCR

Location: Bengaluru | Work from Office

📌 Performance Marketing Manager (Bengaluru)
🏢 Toffee Coffee Roasters
📍 Bengaluru