Job Summary

- We are looking for a versatile Digital Marketing & Operations Executive to manage digital advertising, support international product sales, and handle administrative and business operations.
- The ideal candidate should have hands-on experience with Meta Ads, social media marketing, e-commerce tools, and business administration, with the ability to independently manage marketing campaigns and operational responsibilities.

Key Responsibilities

1. Digital Marketing & Advertising

- Plan, execute, and optimize paid advertising campaigns using Meta Ads Manager (Facebook and Instagram).
- Manage social media marketing, promotional campaigns, and online brand visibility.
- Monitor campaign performance, advertising budgets, conversions, and return on ad spend (ROAS).
- Conduct product research, competitor analysis, and international market research.
- Create and coordinate marketing content using Canva and other digital marketing tools.
- Explore additional advertising channels to drive customer acquisition and product sales.

2. E-commerce & Sales Support

- Manage product listings, descriptions, pricing updates, and online catalogues.
- Support product promotions and international sales campaigns.
- Handle customer enquiries, order tracking, and sales coordination.
- Maintain product databases and track sales performance.

3. Administrative & Business Operations

- Coordinate with suppliers, vendors, customers, and internal teams.
- Maintain purchase orders, invoices, product records,



and inventory trackers.
- Assist with shipment coordination, logistics, and order fulfilment.
- Manage business correspondence, documentation, and routine administrative tasks.
- Prepare sales reports, marketing performance reports, and operational MIS.

Required Qualifications & Skills

- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
- 2–5 years of experience in digital marketing, e-commerce, or business operations.
- Hands-on experience with Meta Ads Manager is mandatory.
- Proficiency in Meta Business Suite, Canva, and social media management tools.
- Knowledge of Shopify, WooCommerce, or similar e-commerce platforms.
- Robust Microsoft Excel and Google Sheets skills.
- Experience in administrative coordination, documentation, and reporting.
- Excellent English communication, organizational, and multitasking skills.

Preferred Skills

- Experience managing digital marketing campaigns for international audiences.
- Familiarity with Google Ads, TikTok Ads, or other performance marketing platforms.
- Experience working with product-based businesses, e-commerce brands, or international trading companies.
- Understanding of supplier coordination, inventory management, and order fulfilment.

Ideal Candidate

- A proactive professional who can independently manage Meta advertising campaigns, support online product sales, coordinate with suppliers, and handle daily administrative operations.

📌 Digital Marketing & Operations Executive (Meta Ads & E-commerce) (Kolkata)
🏢 UpTye
📍 Kolkata