About the roleThe Digital Marketing Manager will own the entire digital marketing cycle. Will be responsible for the execution of the digital transformation road map. You will turn the roadmap into plans, budgets and timelines, lead an in-house team, and brief, manage and hold accountable the agency partners who deliver the work. We are looking for someone with deep experience marketing B2B brands, who measures success in qualified RFQs, pipeline and revenue.

Key responsibilitiesExecution, team and agency management• Translate the digital roadmap agreed into a quarterly / monthly execution plan

- Manage internal team / agency partners (brand and creative, web and SEO, performance, content, CRM implementation) and ensure deliverables
- Track both input and output metrics.

Brand strategy and positioning• Enhance brand positioning; create brand book and ensure uniform communication across all channels
- Ensure thought leadership though LinkedIn presence, articles, blogs etc
- Use technology and AI for creating a superior and seamless customer experience across every digital touch point

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Customer acquisition and demand generation• Demand generation across various digital channels

- Plan and manage campaigns including brand and product content creation
- Search engine and answer-engine-optimisation




- Manage listing on relevant market places

Sales enablement and CRM• CRM implementation as well pipeline management, from enquiry to closure, along with lead scoring
- Create industry wise case studies and playbooks
- Support key account management for top customers with content, targeted campaigns.
- Build and maintain the marketing dashboard: CPL, RFQs, win rate, customer LTV

AI in sales and marketing• Implement the AI tools across marketing and sales
- Drive adoption across the marketing and sales teams, and track usage and impact.
- Work with IT and operations on wider AI initiatives where needed (e.g. internal knowledge base, export documentation)

Must-have requirements• 10–12 years of digital marketing experience
- Robust, proven experience in marketing of B2B brands,
- End-to-end, hands-on understanding of digital: content, social media, website and SEO, SEM and paid media, lead generation, marketing automation and analytics.
- Track record of demand generation and ABM programmes that delivered measurable pipeline and revenue.
- Hands-on experience with CRM and marketing automation
- Strong execution and project-management discipline
- Excellent written and verbal communication
- Hands on use of generative AI tools

📌 Digital Marketing ManagerB) (Mumbai)
🏢 Manabu
📍 Mumbai