Hyperlink Brand Solutions Pvt Ltd

Role: Group Head OR Associate Creative Director, Concept

Location: Work from office at Mumbai (Matunga). 5 days work week.

About the company:

At Hyperlink, we specialize in Multi-Dimensional Storytelling. We craft tailor-made communication strategies and immersive creative solutions for brands. We create world class experiences by providing solutions based on current trends, using cutting- edge technology and recognizing the target audience’s inclinations. We are a collective of eager, fresh, perceptive minds, telling multi-dimensional stories -bridging the gap between the brand’s vision and the reality of a successful, seamless, and unforgettable experience.

Our Corporate Events & Activations vertical, engages and executes corporate as well as brand-led events and activations ranging from awards shows, summits, conferences, reward and recognition programmes, school and college activations, mall promotions, cultural movements, digital events and more. We produce content for digital viewing as well as television & films. We also help brands amplify events & experiences through innovative, sometimes disruptive Marketing strategies.

Our Culture Marketing & Intellectual Properties (IPs) vertical works on creating music festivals and tours, theatre showcases and festivals, comedy tours and gigs, art exhibitions, fund-raising properties, brand films, dance showcases, and any other cultural movement or live experience. We take a single thought & create an experiential property that connects communities.

We have a dedicated MICE-Meetings, Incentives, Conferences & Exhibitions team, which curates the corporate travel and tourism experience with memorable itineraries that not only captures the fun in the travel itinerary but strives to offer something with unparalleled hospitality innovation and on-ground expertise. We deliver the whole package right from sourcing and reservations of desired meeting and conference venues and hotels to exclusive themed-functions with specialized services.

Started in Feb 2021, the company is incorporated by a bunch of Hyper-Creative folks who come with a solid experience of crafting immersive solutions for more than two decades in the industry.



Some of our esteemed clients at Hyperlink are Netflix, BAFTA, BCCL, WWM, Oriflame, Mahindra & Mahindra and Aditya Birla Group.

https://www.hyperlink.co.in/

About the role:

As a Senior Concept resource, you will play a pivotal role in translating client briefs into captivating brand narratives across various mediums such as events, activations, and intellectual properties. Reporting directly to the Executive Creative Director, you will be responsible for crafting central themes or storylines that seamlessly connect different elements within the program. Your primary focus will be on developing authentic, compelling, and innovative concepts for experiential marketing campaigns across on-ground, social media, and digital platforms.

Key Responsibilities:

· Develop Creative Concepts: Utilize your creative prowess to transform client briefs into engaging brand stories. Generate fresh, cliche-free ideas that resonate with target audiences and align with the client's marketing objectives

· Strategic Content Creation: Write strategic copies for a wide range of materials including event scripts, branding collaterals, invites, AV scripts, emailers, print communication, and presentations. Ensure consistency in messaging and brand narrative across all touchpoints

· Visual Content Development: Collaborate with 2D and 3D designers to produce visual content that brings the conceptual ideas to life. Manage graphic production to ensure alignment with the overarching creative concept

· Project Management: Oversee the execution of projects by assigning tasks to team members and ensuring deadlines are met. Treat each brief as a complete campaign, providing solutions not only for the project itself but also for the pre-event buildup and post-project activities

· Client Collaboration: Work closely with client servicing teams to understand client requirements and ensure creative goals are met.



Participate in client meetings, presentations, and pitches, offering strategic insights and innovative solutions

· Team Leadership and Development: Lead brainstorming sessions to inspire the concept team and encourage the generation of fresh, innovative ideas. Provide guidance and mentorship to team members, fostering their professional growth and enhancing their creative skills

· Business Development: Actively contribute to new business pitches by conceptualizing ideas and presenting creative solutions that showcase the agency's capabilities. Play a key role in increasing business turnover through successful client engagements

· Hands-On Involvement: Take a hands-on approach to key projects, providing creative direction and ensuring the successful implementation of the conceptual ideas. Be actively involved in on-ground execution, guiding the team to deliver unforgettable brand experiences

Required Qualification, Experience & skills:

· Bachelor's degree in marketing, communications, advertising, journalism, or related field

· 10+ years in a Copy or Concept role with a minimum of 5+ years in the experiential marketing industry, particularly in events/activations. Individuals who have worked in brand strategy roles in other industries can also be considered.

· A rich portfolio of original and inspiring work. Portfolios should demonstrate strong conceptual abilities, standout creative thinking, and exceptional writing skills

· Proven experience in managing the creative team from concept to completion of projects with solid leadership skills.

Join our team and unleash your creativity as you spearhead end-to-end concept creation and experiential campaign development. This role offers a unique chance to shape brand narratives and make a lasting impact for the brands.

What do we offer?

· Opportunity to work on diverse projects while being part of the growth story

· Competitive salary with flexi structure

· Flexi & Hybrid working & time off policy

· Comprehensive parental leave & associated benefits

· Family cover for Medical Insurance including same gender partner cover

· Creative, diverse, nurturing & entrepreneurial work environment

📌 Vice President - BD & CS (Mumbai)
🏢 Hyperlink Brand Solutions
📍 Mumbai