Job Description: Digital Marketing

Department: Marketing

About the Profile:

Roles: The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities:

1. "Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
2. Track, report, and analyze website analytics and PPC initiatives and campaigns
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
4. Optimize copy and landing pages for paid search engine marketing campaigns
5. Perform ongoing paid keyword discovery, expansion and optimization
6. Research and analyze competitor advertising links

Requirements:
1. Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
2. Well-versed in performance marketing, conversion,



and online customer acquisition
3. Up-to-date with the latest trends and best practices in search engine marketing
4. In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
5. Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
6. Strong analytical skills and experience generating SEM reports
7. Familiarity with A/B and multivariate experiments
8. Working knowledge of HTML, CSS, and JavaScript development and constraints
9. Graduate degree in Marketing or a quantitative, test-driven field"

Must Have skills:

Excellent Communication (Spoken / Written)
Ability to work efficiently under pressure.
Excellent organizational and time management skills.
Solid analytical and problem-solving skills.
Positive & Enthusiatic attitude.

Qualification: Any graduate
Website: http://www.policyboss.com
Experience: 1-5 Years
Salary: Competitive

📌 Executive (Bengaluru)
🏢 PolicyBoss.com
📍 Bengaluru