Digital Marketing & Growth Executive

Experience: 2–3 Years

Role Overview

We are looking for a results-driven Digital Marketing & Growth Executive to strengthen our online presence, improve search visibility, increase website traffic, and generate qualified business leads. The role will focus on SEO, keyword strategy, Google search performance, AI-driven search visibility (LLM/Generative Engine Optimization), website optimization, and digital lead generation.

The ideal candidate should be capable of planning and executing digital marketing initiatives that improve brand discoverability, attract relevant audiences, retarget interested prospects, and contribute to measurable business growth.

Roles & Responsibilities

- Develop and execute SEO strategies to improve organic search rankings, keyword positions, domain visibility, and website performance.
- Conduct keyword research, competitor analysis, search intent analysis, and identify opportunities to improve search engine visibility.
- Optimize website pages, landing pages, metadata, content structure, internal linking, and technical SEO to improve rankings and organic traffic.
- Improve brand visibility across Google Search, Google AI Overviews, and AI-powered platforms such as ChatGPT, Gemini, and Perplexity through relevant SEO and Generative Engine Optimization (GEO) practices.
- Monitor keyword rankings, organic traffic,



search impressions, click-through rates, indexing, and website performance using tools such as Google Analytics 4, Google Search Console, and SEO platforms.
- Plan and execute digital campaigns through Google Ads, Linked In, and other relevant channels to drive website visits, product enquiries, and lead generation.
- Implement remarketing and retargeting campaigns to re-engage website visitors, landing-page visitors, and prospects who have interacted with our digital campaigns but have not converted.
- Work on audience segmentation, campaign targeting, conversion tracking, and landing-page optimization to improve lead conversion rates.
- Identify opportunities to increase website traffic through SEO, content marketing, referral channels, and paid campaigns.
- Coordinate with the content team to develop SEO-focused website content, blogs, case studies, landing pages, and other marketing assets that improve search visibility and audience engagement.
- Track and report campaign performance, traffic growth, keyword movement, lead generation, conversion rates, and marketing ROI.
- Continuously evaluate digital marketing trends, search algorithm changes, and emerging AI search practices to improve marketing performance.

. Skillset Required: SEO, google Ads

📌 Digital Marketing & Growth Executive (India)
🏢 HIRESTAR JOB BANK
📍 India