CURRENT Instrumentation & Automation Inc.

Business Development Executive – Canadian Market

Location: Remote, India | Full-time | Evening/Night Shift

Fixed gross salary: ₹6–₹9 lakh per year, depending on experience

Target performance incentive: ₹1.2–₹2.4 lakh per year

Working schedule: Monday–Friday Canadian workdays, aligned with 8:00 a.m.–4:00 p.m. Toronto time.

India shift hours are 6:30 p.m.–2:30 a.m. IST during Eastern Standard Time and 5:30 p.m.–1:30 a.m. IST during Eastern Daylight Time. Each shift finishes the following day.

CURRENT Instrumentation & Automation Inc. is a Canadian smart industrial measurement company helping customers Measure Smarter. Decide Better. Our solutions include radar level sensors, flow meters, pressure and temperature instruments, water-quality monitoring, and wireless measurement systems.

We are seeking an India-based Business Development Executive to generate qualified opportunities across the Canadian market through phone calls, personalized emails and consistent follow-up.

You will work closely with our Canadian technical sales team to connect industrial customers with suitable measurement solutions.

Your responsibilities

- Research target companies and identify maintenance managers, operations managers, plant managers, instrumentation engineers, automation engineers, purchasing contacts, OEMs and system integrators.
- Conduct targeted outbound calls and personalized email outreach.
- Follow up with trade-show contacts, inquiries, previous prospects and inactive customers.
- Identify measurement problems, existing equipment, applications and project timelines.
- Arrange qualified technical meetings, demonstrations, site visits and lunch-and-learn sessions.
- Provide clear handoffs to CURRENT’s sales team, including customer needs, application details and agreed next steps.
- Maintain accurate CRM records and follow-up schedules.
- Share customer feedback,



objections and campaign results during weekly reviews.
- Follow CURRENT’s Canadian outreach procedures, including consent records, calling hours and opt-out requests.

Initial campaigns will focus on radar-level measurement for the bulk-solids industry, with broader product responsibilities introduced as you develop your knowledge.

What we are looking for

- At least two years of B2B lead generation, technical sales or marketing, inside sales or outbound business development experience.
- Clear, professional spoken English and strong business email writing.
- Confidence initiating conversations, asking questions and handling objections respectfully.
- Experience using a CRM and maintaining an organized sales pipeline.
- A consistent record of follow-up and ownership of targets.
- Availability for the stated evening/night shift.
- A quiet workspace, reliable internet and a suitable connectivity backup.

- Experience selling industrial equipment, instrumentation or automation is an advantage. Experience engaging international business customers is also valuable. Product & industry training will be provided.

Performance expectations

Following a structured onboarding period, initial targets include:

- Approximately 35–50 researched calls and 15–25 relevant emails or follow-ups per working day.
- 8–12 qualified meetings held per month.
- 4–6 new opportunities accepted by CURRENT’s sales team per month.
- Accurate daily CRM updates and timely follow-up.

Targets will be reviewed against actual response rates and prospect quality. Incentives will reward qualified outcomes, with the measurement and payment terms explained in the offer.

Support and development

- CURRENT will provide product training, approved sales materials, CRM and calling tools, and access to technical sales support. The role offers an opportunity to develop expertise in industrial measurement and grow into broader business development responsibilities.

📌 Business Development Executive – Canadian Market (India)
🏢 Current Instrumentation u0026 Automation
📍 India