Company Description Haldiram Snacks Food Pvt. Ltd. is a leading Indian food company known for its extensive range of sweets, namkeen, bhujia, snacks, and other traditional delicacies. Founded as a small shop in Bikaner, the brand has grown into a widely recognized name with a strong presence across India and in international markets.

Haldiram’s products are enjoyed by consumers around the world and have become an integral part of daily life and celebrations for many. The company continues to expand its reach while maintaining a focus on quality, authenticity, and customer satisfaction. Working at Haldiram’s offers opportunities in a fast-paced, consumer-focused setting with a strong legacy and brand recognition.

Role Description The Area Sales Manager is a full-time, on-site role based in Mangalore ,responsible for driving sales growth and market penetration within the assigned territory. This role involves managing and developing distributor and retail networks, achieving sales targets, and implementing promotional activities to increase brand visibility.

The Area Sales

Manager will conduct regular market visits, analyze sales performance, identify new business opportunities, and ensure effective execution of trade marketing plans. Daily responsibilities include monitoring inventory levels, coordinating with supply chain and merchandising teams,



resolving customer and partner issues, and preparing sales reports and forecasts. The role also requires mentoring and guiding field sales staff to maintain high performance and alignment with company standards.

Qualifications

- Demonstrated skills in territory management, distributor handling, and retail relationship building within FMCG or food products.
- Strong sales planning, target achievement, and performance analysis capabilities, including experience with sales reporting and forecasting tools.
- Proficiency in negotiation, communication, and stakeholder management to work effectively with distributors, retailers, and internal teams.
- Ability to conduct market research, track competitor activities, and translate insights into actionable sales strategies.
- Experience in trade marketing execution, in-store promotion management, and visual merchandising coordination is beneficial.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience as an Area Sales Manager or similar field sales leadership role in FMCG, snacks, or consumer goods is preferred.
- Comfort with on-site field work, frequent market visits, and travel within the assigned territory; valid work authorization for India.

📌 Area Sales Manager (Mangalore)
🏢 Haldiram Snacks Food
📍 Mangalore