Job Description of a Store Manager

- Ensuring the overall profitability of the store by maintaining a positive CBA.
- Consistent driving of store sales numbers in terms of top line & bottom line.
- Ensuring the Key Performance Indicators of a Store like footfall, Conversion, ATV & basket size is maintained as per Annual Business Plan.
- Plan & forecast the future business of the store in terms of topline & revenue.
- Ensuring the Sell thru & SSPD is generated as per Annual Business Plan.
- Initiator of other sources of income, like Green Card enrollment revenue, Space on hire, etc.
- Ensure cost optimization at the store through various initiatives.
- Manage Store Inventory in an effective manner and ensure optimum shrinkage control.
- Coordinate & follow up with the front end category team for timely replenishment of quick moving merchandise & other category related communication.
- Ensure the Store Operating Procedures are well maintained with 100% accuracy.
- Ensure the store display is maintained as per Store Display Manual.




- Ensure smooth execution of all offers & promotional activities inside the store.
- Be the custodian of Customer delight and take effective measures to build a customer centric culture in the store.
- Take effective steps to protect & build a loyal customer base of the store.
- Ensure all customer complaints are resolved within expected timelines.
- Take effective measures to arrest attrition in the store.
- Take effective measures to ensure People productivity at the store is at the highest standards.
- Ensure timely training & development initiatives for all store employees in accordance with their learning needs.
- Effective development of second line through continuous coaching and mentoring with constructive feedback.
- Liaison with various business partners & stakeholders like local administration, Govt. personnel & other support functions to ensure smooth functioning of the business.
- Be a role model in conduct & leadership style in the store.

📌 Store Manager DT Tower (India)
🏢 Apparel
📍 India