'

: - ( - )

Experience: 4+ yrs

Location: Mumbai

As a Senior Business Development Manager, you will spearhead growth initiatives, identify recent market opportunities, and forge strategic partnerships that amplify brand presence across the rapidly evolving creator economy. You will blend data-driven insights with creative outreach strategies to craft compelling offers for influencers, agencies, and emerging content creators, driving revenue and deepening ecosystem engagement. Your role will be pivotal in expanding distribution channels, refining sales processes, and ensuring a seamless alignment between product offerings and market demands, all while maintaining strong relationships with key industry stakeholders. You will work closely with cross‑functional teams to translate market intelligence into actionable plans that accelerate customer acquisition, retention, and long‑term partnership value.

Requirements

• Identify and prioritize high‑potential segments within the creator economy and influencer marketing landscape.

• Design and execute cold outreach campaigns that generate qualified leads across digital platforms and industry events.

• Negotiate partnership agreements, revenue sharing models, and contractual terms with creators, agencies, and brand sponsors.

• Develop value propositions and pitch decks tailored to diverse stakeholder audiences, including C‑suite executives and creative talent.

• Collaborate with product, marketing, and finance teams to refine Go‑to‑Market strategies and pricing models.

• Track performance metrics, forecast pipeline health,



and deliver regular reports to senior leadership.

• Mentor junior business development staff, providing coaching on sales techniques and market trends.

• Lead cross‑functional initiatives that improve onboarding experiences for new partners and creators.

• Conduct competitive analyses, monitor industry trends, and recommend strategic adjustments to maintain market relevance.

• Represent the company at industry conferences, summits, and networking events to enhance brand visibility and credibility.

• 4+ years of proven experience in business development or sales within the digital media, creator economy, or influencer marketing sectors.

• Demonstrated success in cold outreach and lead generation, with a track record of exceeding quarterly quotas.

• Strong negotiation skills and ability to secure mutually beneficial agreements with content creators and agencies.

• In-depth knowledge of social media platforms, content distribution channels, and creator monetization models.

• Excellent communication and presentation abilities, capable of articulating complex concepts to diverse audiences.

• Strategic thinker with the capacity to translate market data into actionable growth plans.

• Proactive self‑starter who thrives in a fast‑paced, dynamic environment.

• Experience working cross‑functionally with product, marketing, and finance teams.

• Comfortable using CRM systems, analytics tools, and sales enablement platforms.

• Passion for staying ahead of industry trends and an eagerness to innovate within the evolving creator ecosystem.

📌 Senior Business Development Manager (Mumbai)
🏢 Weekday AI
📍 Mumbai