Job Description

What will you work on?

- Leading creative strategy for the platform which covers engaging F&B; content for Instagram to meet content metrics and revenue targets. Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements.
- Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates.
- Stay attuned to Mumbai's ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.
- Attend food events, tastings, and restaurant openings to gather first-hand information for posts.
- Stay in touch and maintain relationships with various stakeholders of the F&B; industry – PR and Marketing teams, Brand teams, Chefs and Owners
- Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly.
- Manage and mentor a team of creatives, look over their growth within the organisation.

📌 Content Lead (Mumbai)
🏢 Swiggy
📍 Mumbai