A. Product Management & Marketing Strategy
Develop marketing strategies for generic pharmaceutical products.
Manage the complete product lifecycle, from product launch to market expansion.
Identify current product opportunities based on market demand, competition, and therapeutic trends.
Develop product positioning, branding, and differentiation strategies.
Prepare annual marketing plans and product-wise sales budgets.

B. Recent Product Launch
Identify potential generic molecules and product opportunities.
Conduct market research and competitor analysis before product launches.
Coordinate with the R&D;, Regulatory Affairs, Production, and Business Development teams.
Develop product launch plans, promotional strategies, and sales forecasts.
Ensure timely launch of recent products.

C. Sales Team Support
Develop promotional strategies to improve prescription generation and product sales.
Conduct product training for medical representatives and field sales managers.
Prepare product presentations, visual aids, detailing materials, and promotional inputs.
Support the sales team in achieving monthly, quarterly, and annual targets.
Participate in sales meetings, cycle meetings, and field visits.

D.



Market Research & Competitor Analysis
Monitor competitor brands, pricing, product availability, and promotional activities.
Analyse market trends, prescription trends, and therapy-wise growth opportunities.
Identify gaps in the existing product portfolio.
Track product performance and recommend corrective marketing actions.

E. Promotional Activities
Develop product communication strategies and promotional campaigns.
Prepare product literature, visual aids, product cards, and digital promotional content.
Plan doctor engagement activities, CMEs, seminars, and scientific promotional programs.
Coordinate with advertising agencies and creative teams.
Ensure all promotional communication is scientifically accurate and compliant with applicable regulations.

F. Business Performance & Analysis
Monitor product-wise sales performance and market share.
Prepare monthly marketing reports and sales analysis.
Track ROI of promotional activities.
Analyse product growth, profitability, and sales trends.
Recommend strategies to improve underperforming brand

📌 Product Manager/ Asst Product Manager Generic Division Panipat (India)
🏢 Laborate Pharmaceuticals
📍 India