Pointers for Ecommerce – D2C Profile

Job Title: Head – D2C (Shopify)

Location: Mumbai (Lower Parel)
Experience: 5 – 15 years
Qualification: Bachelor’s degree in E-commerce, Digital Marketing, Business Administration, or a related field

Role Overview:

We are seeking a energetic and result-oriented Head – D2C (Shopify) to lead and scale our direct-to-consumer business. This role will have end-to-end ownership of the D2C function, driving revenue growth, profitability, customer experience, and digital excellence through the Shopify platform.

Key Responsibilities:

In this role, you will be responsible for leading the D2C function with end-to-end ownership, including:

Role & Responsibilities

In this role, you will be responsible for leading the D2C function with end-to-end ownership, including:
Driving overall D2C P&L; and revenue growth
Leading website performance, SEO, conversion optimization, and user experience
Managing performance marketing and customer acquisition channels




Building and leading a cross-functional D2C team
Driving customer retention, repeat purchase, and LTV growth
Leveraging data analytics and insights to optimize business performance
Managing affiliate and referral platform

Key Skills & Competencies:
Robust hands-on experience in Shopify-based D2C business management
Proven track record of scaling online revenue and improving conversion rates
Deep understanding of performance marketing, CAC, ROAS, and attribution models
Expertise in Google Analytics, Shopify analytics, and reporting tools
Experience in CRM, email marketing, and retention strategies
Robust leadership, stakeholder management, and execution capabilities
Data-driven mindset with strong analytical and problem-solving skills

If your interested in this profile, please share your resume.

Pay: From ₹50,000.00 per month

Work Location: In person

📌 Headc Parel
🏢 Superknit Industries
📍 Parel