Key Responsibilities
Plan, execute, and manage paid advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
Monitor and optimize campaigns to improve performance and achieve lead generation targets.
Conduct keyword research, audience targeting, and competitor analysis.
Track website traffic, conversions, and campaign performance using Google Analytics 4 (GA4).
Set up and monitor conversion tracking and UTM parameters.
Conduct A/B testing to improve ad creatives, audience targeting, and campaign effectiveness.
Manage advertising budgets efficiently and optimize cost per lead (CPL).
Generate quality leads through targeted digital marketing campaigns.
Prepare regular campaign performance reports and provide actionable insights.
Coordinate with internal teams to align marketing campaigns with business objectives.

Required Skills
Hands-on experience with Meta Ads, Google Ads,



and LinkedIn Ads.
Knowledge of performance marketing and paid campaign management.
Solid understanding of keyword research and audience targeting.
Experience with GA4, conversion tracking, and UTM parameters.
Knowledge of A/B testing and campaign optimization.
Budget management and lead generation expertise.
Robust analytical, communication, and reporting skills.

Qualification

Graduate in Marketing, Business Administration, or a related field preferred.

Preferred Candidate Profile

Candidates with practical experience in paid digital advertising, performance marketing, and lead generation will be preferred.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive Mumbai
🏢 Q GROUP
📍 Mumbai