Position: Performance Marketing Executive
Experience: 2–4 Years
Employment Type: Full time
Location: Noida

Job Overview

We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize paid digital marketing campaigns. The candidate should have hands-on experience in Google Ads, Meta Ads, lead generation, campaign optimization, and performance analysis.

Key Responsibilities
Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads.
Manage Facebook and Instagram advertising campaigns.
Generate quality leads and improve conversion rates.
Develop strategies to achieve marketing and business objectives.
Monitor campaign performance, budgets, CPC, CPM, CPL, CPA, and ROI.
Conduct A/B testing for ad creatives, landing pages, and audience targeting.
Optimize campaigns to improve performance and reduce acquisition costs.
Research target audiences, competitors, and market trends.
Coordinate with the creative and content teams for ad creatives and copies.
Track campaign results and prepare weekly/monthly performance reports.

Required Skills




Hands-on experience with Google Ads and Meta Ads Manager.
Solid understanding of paid marketing and lead generation.
Knowledge of Google Analytics 4 and conversion tracking.
Experience with audience targeting and retargeting.
Understanding of pixels, events, and tracking setup.
Knowledge of CPC, CPM, CTR, CPL, CPA, and ROAS.
Robust analytical and problem-solving skills.
Ability to manage multiple campaigns independently.

Qualification & Experience
Bachelor's degree in Marketing, Business Administration, or a related field.
2–4 years of relevant performance marketing experience.
Proven experience in running and optimizing paid campaigns.

Key Performance Indicators (KPIs)
Quality lead generation.
Cost per lead (CPL).
Return on Ad Spend (ROAS).
Conversion rate.
Campaign ROI and budget utilization.

Interested candidates can share their updated resume along with relevant campaign experience or portfolio.

Pay: ₹9,900.00 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Executive Noida
🏢 Brolabs Innovations
📍 Noida