About us: SecondAid is a multi-format nutraceutical brand that designs products to support your daily life. Health advice is everywhere today, and most of it is confusing. SecondAid cuts through the noise. We help people build a “second system” for their health when everyday life falls short, whether that’s pollution season, a hectic schedule or a family member who needs extra care. Our nutraceutical range runs from herbal teas to heart-health supplements, backed by evidence and explained in plain language. Our sister concerns include SAAOL Delhi (chain of clinics across Delhi NCR), and BevyGood (Protein D2C Brand).

What you’ll do
Plan, launch and scale campaigns yourself across Meta, Google, Amazon Ads, Quick Commerce and other channels
Decide how budget is split across brands, channels and products, and move it quickly when the numbers say so
Test all the time: audiences, creatives, hooks, offers and landing pages
Brief our design and content team on ad creatives that convert
Track what matters (CAC, ROAS, conversion rate, repeat purchase) and share a explicit weekly view of what’s working
Work with marketing, sales and customer service to sharpen targeting, messaging and offers
Keep up with platform changes and health-category ad rules so campaigns keep running




Get the most out of each platform’s automation (Advantage+, Performance Max, Amazon auto-bidding): know when to let the algorithm run and when to step in
Use AI tools to work faster: produce and test more creative variations, analyse performance data, and spot trends early
Keep up with algorithm and policy changes on every platform, and adjust campaigns before performance drops

What you’ll bring
3–5 years of hands-on performance marketing, at least 2 of them in D2C
Experience running campaigns yourself on Meta Ads Manager, Google Ads and Amazon Ads, plus GA4
Comfort in Excel/Sheets, and the habit of deciding from data rather than gut feel
A transparent understanding of the full funnel: ad → landing page → checkout → repeat order
The ability to juggle several campaigns across two brands and still hit deadlines
A practical, hands-on way of using AI tools in your daily work, with real examples of how it improved results or saved time
Transparent communication: you can explain results simply to anyone
Experience with quick-commerce ads, marketing wellness, health or nutraceutical products will get bonus points
Familiarity with Meta and Google health-ad policies and ASCI guidelines

📌 Performance Marketing Lead New Delhi
🏢 Second Aid
📍 New Delhi