About MANNLICH

MANNLICH is a men's grooming brand formulated with German expertise and made in India. We sell on Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto and our own store, mannlich.co. We're a small, fast-moving team in Bengaluru, and we're building the most trusted voice in Indian men's grooming.

The role

We're looking for a Content Strategist to own what MANNLICH says and how it says it, across Instagram, LinkedIn, YouTube, our website and marketplace listings. You'll work directly with the founder to turn grooming science into content men actually want to watch, read and share.

What you'll do
Build and run the monthly content calendar across Instagram (Reels-first), LinkedIn, YouTube and the website
Turn product knowledge and grooming science into explicit, accurate, engaging content: scripts, captions, carousels, blogs and product copy
Write Reel and video scripts and brief the in-house video team and creators
Fact-check every claim and keep content accurate and on-brand
Track performance (reach, saves, shares, watch time, follower growth) and use it to decide what to make next




Work with the influencer and performance marketing teams so organic, creator and paid content tell one story
Spot trends early and adapt them to the MANNLICH voice

What we're looking for
3–5 years in content strategy or content marketing, ideally at a D2C, beauty, personal care or lifestyle brand
A portfolio of content you planned and wrote that performed, with the numbers to back it
Strong writing in English; Hindi or Kannada is a plus
A solid understanding of Instagram Reels and short-form video
Comfort reading research and translating it simply without overclaiming
Ownership: you ship on schedule without being chased
Interest in men's grooming is a big plus

Why join
Work directly with the founder and shape the voice of a growing brand
Real ownership and visible impact from day one
Small team, quick decisions, room to experiment

This is a full-time, in office role in Bengaluru. Apply with your resume and 3–5 content samples you're proud of.

📌 Content Strategist Bengaluru (India)
🏢 Mannlich
📍 India