Job Summary

Key Responsibilities

Social Media & Brand Growth
Manage daily social media activities for Instagram, Facebook, and other platforms
Build brand awareness and community for the e-commerce store
Engage with customers through comments, DMs, and story interactions

Content Creation (E-commerce Focused)
Create product-focused content such as reels, posts, carousels, and stories
Write persuasive captions and CTAs to drive clicks and purchases
Plan content calendars around product launches, offers, and seasonal sales

SEO & Organic Growth
Optimize product descriptions, collection pages, and blogs for SEO
Conduct keyword research for product and category pages
Improve organic traffic and search visibility for the e-commerce website

Meta Ads (Performance Marketing)
Plan, create, and manage Meta ad campaigns (traffic, conversions, retargeting)
Create ad creatives for catalog ads, offer ads, and remarketing campaigns
Track ROAS, CPA, CTR, and optimize campaigns for better sales performance





Analytics & Optimization
Analyze website and ad performance using Google Analytics and Meta Ads Manager
Identify drop-offs in the funnel and improve conversion rates
Test creatives, audiences, and ad copies through A/B testing

Requirements & Skills
Experience in e-commerce or D2C marketing :
Robust understanding of SEO for product-based websites :
Hands-on experience with Meta Ads for conversions and retargeting :
Ability to create or coordinate product photos/videos and reels
Knowledge of funnels, pixel tracking, and conversion optimization

Preferred Qualifications
Experience with Shopify, WooCommerce, or similar platforms
Familiarity with Meta Pixel, GA4, and catalog ads
Basic graphic/video editing skills (Canva, CapCut, Adobe, etc.)

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Social Media Marketer Seo, Content & Meta Ads Durgapur (India)
🏢 Mani Infotech
📍 India