About the Role : Key Responsibilities :
Plan, create, and manage paid advertising campaigns on Meta (Facebook & Instagram) :
Optimize campaigns for conversions, ROAS, and customer acquisition
Conduct audience research, targeting, and retargeting strategies
Monitor daily campaign performance and make data-driven decisions
Perform A/B testing on creatives, copies, and landing pages
Manage budgets efficiently and scale winning campaigns
Analyze metrics like CPC, CPA, CTR, ROAS, and conversion rates
Work closely with the creative team for ad creatives and copies
Set up and manage Meta Pixel and conversion tracking
Generate performance reports and actionable insights

Requirements :
Minimum 3+ years of experience in running Meta Ads (Facebook & Instagram)
Proven experience in scaling ad campaigns with measurable results
Robust understanding of performance marketing metrics and funnels
Hands-on experience with Meta Ads Manager :




Experience in eCommerce/D2C brands (preferred)
Knowledge of Shopify , landing pages, and conversion optimization
Familiarity with analytics tools like Google Analytics
Solid analytical and problem-solving skills

Preferred Skills :
Experience with creative strategy and ad copywriting
Understanding of customer journey and funnel building
Experience handling monthly ad budgets (mention range if needed)
Ability to work in a fast-paced startup workplace

KPIs / Success Metrics :
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Conversion Rate
Revenue generated through ads

Pay: ₹300,000.00 - ₹400,000.00 per year

Application Question(s):
How many years of Meta Ads work Experience do you have ?

Work Location: In person

📌 Performance Marketer Meta Ads Villivakkam (India)
🏢 Mookaa Fashions Private
📍 India