Key Responsibilities
Sales & Revenue Growth
Own daily, weekly, and monthly revenue targets
Optimize conversion rate (CVR), AOV, ROAS :
Plan offers, discounts, and campaigns (festive, drops, launches)
Work closely with ads team to scale profitable products
Website Management (Shopify)
Manage and optimize Shopify store (errabelly.co.in) :
Improve product pages (images, descriptions, trust signals)
Ensure smooth checkout experience
Work with developers for UI/UX improvements
Product & Merchandising
Upload products with SEO-optimized titles + descriptions :
Maintain collections (New Arrivals, Bestsellers, Premium Picks)
Decide product positioning (hero products vs fillers)
Monitor stock & coordinate restocking
Performance Analytics
Track metrics:
Conversion rate
Bounce rate
Customer acquisition cost
Return rate
Use tools like Google Analytics & Meta Ads Manager :
Identify winning products and scale them
Marketing & Campaign Execution
Plan and execute:
Sale campaigns (End of Season, Summer Drop, Festive)
Product launches
Influencer collaborations
Align with social media + ads team
Order & Operations Management
Oversee order processing & fulfillment
Coordinate with logistics partners
Reduce RTO (Return to Origin)
Improve delivery timelines
Customer Experience
Ensure smooth customer journey from landing → checkout → delivery
Reduce complaints & increase repeat customers
Retention & CRM
Build repeat purchase strategies
Loyalty programs / VIP customers
Skills Required
Robust experience with Shopify backend :
Understanding of Meta Ads & performance marketing :
Data-driven thinking (not guessing, only numbers)
Fashion sense (VERY important for ERRABELLY)
Basic understanding of SEO & CRO :
Problem-solving mindset