Marketing Data & AI Specialist

Turning data into meaningful marketing action is at the heart of this role.

At Planon, the Marketing Data & AI Specialist works at the intersection of marketing, technology, data and commercial performance. You will help us better understand what drives marketing performance and where opportunities for growth lie. You will help shape how we measure success, improve data quality and translate insights into actions.

You will go beyond reporting what happened. You will explain why it happened, what it means and what we should do next, while helping colleagues confidently adopt practical AI-enabled ways of working.

What we can challenge you with:

- Build measurement foundations: Develop measurement frameworks, tracking strategies, tagging structures and KPI models,



including progress toward multi-touch attribution for marketing contribution and ROI.
- Turn performance into action: Analyse channels, campaigns and customer journeys, providing insights before, during and after execution to improve outcomes and guide decisions.
- Create scalable reporting: Build and maintain dashboards, forecasts and reporting that give stakeholders explicit visibility into marketing performance, pipeline development and business results.
- Improve data quality and governance: Combine, structure, enrich and validate data from CRM, marketing automation, web analytics and commercial systems, strengthening reporting standards across marketing.

📌 Marketing Data & AI Specialist (India)
🏢 Planon
📍 India