Job Description

Role Overview

We are seeking a highly analytical and detail-oriented Operations Analyst with 1-2 years of experience in programmatic campaign management. In this role, you will be the backbone of our programmatic execution, responsible for setting up, monitoring, and optimizing campaigns across various Supply-Side Platforms (SSPs). You will act as the crucial link between internal teams, external advertisers, and tech platforms, ensuring seamless delivery and performance for our clients.

Key Responsibilities

Campaign Setup & Execution

- Take ownership of end-to-end programmatic campaign setup, trafficking, and launch across multiple SSP platforms, including Google Ad Manager (GAM), Pubmatic, InMobi, and others.

- Ensure all campaign configurations (targeting, budget, pacing, creatives, and tracking parameters) align with advertiser expectations and internal yield guidelines.

- Conduct pre-launch QA to troubleshoot creative and technical issues, ensuring smooth campaign activation.

Campaign Monitoring & Optimization

- Actively monitor daily campaign performance, delivery, and pacing to ensure KPIs and SLA requirements are met consistently.

- Identify underperforming campaigns and proactively implement optimization strategies to improve yield, fill rates, and advertiser ROI.

- Troubleshoot delivery anomalies, discrepancies, and platform-related technical errors in real-time.

Advertiser & Stakeholder Management

- Serve as the operational point of contact for external advertisers and agency partners, providing timely updates, performance reports, and actionable insights.





- Manage internal stakeholder expectations by sharing regular progress reports, addressing delivery concerns, and highlighting revenue opportunities.

Cross-Functional Collaboration

- Collaborate extensively with internal Ad Sales, Account Management, Product, and Tech teams to streamline campaign execution and address complex integration issues.

- Work closely with Product and Analytics teams to provide feedback on platform capabilities, internal tools, and feature enhancements based on daily operational insights.

Qualifications

Requirements & Qualifications

- Experience: 1 to 2 years of relevant, hands-on experience in programmatic ad operations, campaign management, or yield management.

- Platform Expertise: Strong working knowledge of setting up and managing campaigns on SSPs (e.g., GAM, Pubmatic, InMobi). Understanding of the broader programmatic ecosystem (DSPs, DMPs, Ad Exchanges) is highly preferred.

- Analytical Skills: Strong ability to interpret data, identify trends, and make data-backed optimization decisions. Proficiency in Excel/Google Sheets is essential.

- Communication: Excellent verbal and written communication skills with a proven track record of managing internal and external stakeholders effectively.

- Operational Excellence: Highly organized, detail-oriented, and capable of managing multiple high-priority campaigns simultaneously in a fast-paced environment.

- Team Player: A team-oriented mindset with the ability to work cross-functionally and drive consensus among diverse teams.

📌 Operations Analyst, Programmatic Ads (India)
🏢 Phonepe
📍 India