About the role
We supply ethnic wear to wholesale buyers and retailers in India and abroad. We need a sales coordinator who keeps our buyer pipeline moving: reaching buyers, handling leads, showing the collection on video calls, and making sure confirmed orders get dispatched on time.

Key responsibilities

- Plan and send WhatsApp broadcasts (current arrivals, restocks, offers, catalogues) to segmented buyer lists, using content from the design and content team.
- Respond to every inbound inquiry from WhatsApp, Instagram, and calls within 2 hours during working hours, and share catalogues and price lists.
- Log every lead in the CRM or sheet: name, city, brand interest, source, last contact, next follow-up date, and status.
- Follow up on leads on a fixed schedule. No lead goes more than 3 days without a touch.
- Conduct video calls with buyers to walk them through the collection (live product showing, fabrics, sets, sizes, MOQ).
- Once a PO is confirmed, share it with the dispatch manager with all details (styles, sizes, quantities, client address, transporter preference, deadline).
- Check stock availability with the dispatch and warehouse team before promising dates to clients.
- Track every confirmed order until dispatch and delivery. Send the client the LR number, carton count, and expected delivery date.
- Escalate delays, shortages, or client complaints to management the same day.




- Keep the broadcast lists clean and updated (buyer type, city, brand, past orders).
- Share a daily report: inquiries received, leads followed up, video calls held, orders handed to dispatch, and pending issues.

Requirements

- 1 to 3 years of experience in B2B sales support, inside sales, or customer coordination, preferably in garments or textiles
- Confident on video calls and fluent in Hindi and English
- Comfortable with WhatsApp Business, broadcast lists, and catalogues
- Basic Excel or Google Sheets, and ability to maintain a lead tracker
- Well organised, with a habit of following up without being reminded
- Polite, professional communication with wholesale buyers

Valuable to have

- Experience with a CRM tool
- Knowledge of ethnic wear and wholesale buying patterns
- Experience coordinating with logistics or dispatch teams

Key performance indicators

- Lead response time
- Follow-up compliance (percentage of leads touched on schedule)
- Video calls held per week
- Leads handed to sales and the percentage that convert to orders
- Dispatch coordination: orders handed to dispatch within [2 hours] of PO confirmation
- Client complaints caused by miscommunication

Pay: ₹12,000.00 - ₹16,000.00 per month

Benefits:

- Health insurance

Work Location: In person

📌 Sales Coordinator (India)
🏢 Ori Ventures
📍 India