Designation :- Head of Admissions & Marketing

Location: Goa , Dabolim
Job Type: Full-Time | Permanent
Working Days: Monday to Saturday
Working Time :- 8:00 am to 5:00 pm
Experience Required:10 + Years
Education: Bachelor's or Master's Degree
Team Size: 3 Admissions Counsellors + 2 Business Development Managers
Salary: As per experience and qualifications
School: Rising India Of Excellence

About the Role

We are looking for an experienced and result-oriented Head of Admissions to lead the admissions function at a reputed K-12 school in the Goa region.

The ideal candidate will have strong experience in school admissions, education sales, parent counselling, lead management and team leadership. The person will be responsible for managing the complete admissions process, achieving enrolment targets, improving conversion rates and ensuring a smooth experience for prospective parents.

This role requires a hands-on leader who can manage a team of Admissions Counsellors while independently handling important parent interactions and admission closures.

Key Responsibilities

1. Admissions & Sales Management

- Manage the complete admissions process, from enquiry generation to application, enrolment and fee collection.
- Drive monthly and annual admission targets.
- Monitor prospective parent enquiries and ensure timely follow-ups.
- Conduct parent counselling and address queries related to curriculum, academics, fees, facilities and school offerings.
- Handle important parent meetings and admission closures.
- Analyse unsuccessful enquiries and identify opportunities to improve conversion rates.

2. Team Management

- Lead and supervise a team of 2–3 Admissions Counsellors.
- Allocate leads and monitor individual and team performance.
- Conduct regular performance reviews and provide feedback.
- Train counsellors on parent counselling, follow-up techniques, objection handling and admission conversion.
- Ensure proper use of CRM systems and adherence to admissions processes.

3. Parent Engagement & Campus Visits





- Manage the parent journey from the first enquiry to final admission.
- Coordinate and conduct school visits for prospective parents.
- Present the school's curriculum, teaching approach, infrastructure and facilities effectively.
- Coordinate with the Principal and Academic team for parent interactions when required.
- Maintain professional communication with parents through calls, emails, WhatsApp and in-person meetings.

4. Lead Generation & Marketing Coordination

- Work with the Marketing team to generate quality admission enquiries.
- Support Open Houses, school events, parent interactions and promotional activities.
- Develop local outreach opportunities through residential communities, preschools, corporate partnerships and parent referrals.
- Monitor lead sources and provide feedback on campaign performance.
- Understand the local school market and competitor landscape in the Thane–Mulund region.

5. CRM, MIS & Reporting

- Maintain accurate records of enquiries, follow-ups, campus visits and admissions.
- Track lead conversion ratios and counsellor-wise performance.
- Prepare regular admissions reports and dashboards for management.
- Identify gaps in the admissions funnel and implement improvement strategies.
- Coordinate admission documentation and fee collection with the school administration.

Key Performance Areas (KPIs)

- Achievement of monthly and annual admission targets.
- Enquiry-to-admission conversion rate.
- Lead-to-campus-visit conversion.
- Campus visit-to-application conversion.
- Application-to-admission conversion.
- Lead response time and follow-up efficiency.




- Admissions Counsellor productivity and performance.
- Lead generation and source-wise performance.
- Fee collection and admission closure timelines.
- Parent experience and satisfaction.

Required Qualifications & Experience

- Bachelor's or Master's degree in any discipline.
- 5–8 years of relevant experience in school admissions, education sales, education counselling or a similar sales-driven role.
- Previous experience managing a sales or admissions team.
- Proven track record of achieving admission or sales targets.
- Robust understanding of lead management, sales funnels and conversion strategies.
- Excellent communication, negotiation and parent counselling skills.
- Working knowledge of CRM tools, Excel, MIS and performance reporting.

Preferred Experience

- Experience in K-12 school admissions or education sales.
- Exposure to ICSE, CBSE, Cambridge or IGCSE school environments.
- Experience in international schools or premium education institutions.
- MBA/PGDM in Sales, Marketing or Business Administration.
- Experience in local marketing, referral programmes and community outreach.

Key Skills

- School Admissions Management
- Education Sales
- Sales & Revenue Target Management
- Team Leadership
- Parent Counselling
- Lead Generation & Conversion
- CRM Management
- MIS & Data Reporting
- Negotiation & Closing Skills
- Customer Relationship Management
- Marketing Coordination
- Problem-Solving & Decision-Making

Ideal Candidate Profile

We are looking for someone who is commercially driven, organised and comfortable working in a target-oriented environment. The candidate should be equally confident in managing a team, counselling parents, analysing admissions data and personally driving admission closures.

Candidates with prior experience in K-12 school admissions and education sales will be preferred.

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Benefits:

- Health insurance
- Paid time off
- Provident Fund

Work Location: In person

📌 Head Of Admission (Dabolim)
🏢 BeyondSkool
📍 Dabolim