Designation:- Head of Admissions & Marketing

Location: Dabolim, Goa
Employment Type: Full-Time | Permanent
Working Days: Monday to Saturday
Working Hours: 8:00 AM to 5:00 PM
Experience Required: 10+ Years
Education: Bachelor's or Master's Degree
Team Size: 3 Admissions Counsellors + 2 Business Development Managers
Salary: As per experience and qualifications
School: Rising India School Of Excellence

About the Role

We are looking for a highly experienced and result-oriented Head of Admissions & Marketing to lead the admissions, marketing and business development functions at a reputed K-12 school in Dabolim, Goa.

The ideal candidate will have substantial experience in school admissions, education marketing, business development, sales strategy, parent engagement and team leadership.

The role involves developing and implementing strategies to increase school admissions, strengthen brand visibility, generate quality enquiries, build local market presence and achieve annual enrolment targets.

The candidate will lead a team of 3 Admissions Counsellors and 2 Business Development Managers, ensuring effective coordination between admissions, marketing and business development activities.

This is a senior leadership position requiring strategic planning as well as hands-on execution, strong commercial understanding and the ability to drive measurable results.

Key Responsibilities1. Admissions Strategy & Revenue Growth

- Develop and execute annual and quarterly admissions strategies aligned with school enrolment targets.
- Oversee the complete admissions funnel, from lead generation and enquiry management to campus visits, applications, enrolments and fee collection.
- Establish monthly and annual admission targets and monitor progress.
- Identify opportunities to improve enquiry-to-admission conversion rates.
- Personally handle key parent interactions, high-value enquiries and admission closures.
- Analyse market trends, parent expectations and admission data to develop effective strategies.
- Identify opportunities to increase student enrolments and strengthen the school's market position.

2. Marketing Strategy & Brand Development

- Develop and implement marketing strategies to strengthen the school's brand presence in Goa.
- Plan and execute online and offline marketing campaigns to generate quality admission enquiries.
- Work with internal marketing teams and external agencies to manage promotional activities.
- Oversee digital marketing initiatives, social media campaigns, local promotions and lead-generation activities.
- Plan Open Houses, school events, education fairs, parent engagement programmes and community outreach activities.
- Ensure marketing initiatives are aligned with the school's vision, academic offerings and admission objectives.
- Monitor campaign performance and evaluate marketing return on investment.

3. Business Development & Local Market Expansion





- Lead business development initiatives to establish the school's presence across Dabolim and surrounding areas of Goa.
- Identify potential partnerships with preschools, corporates, residential communities and local organisations.
- Build relationships with key stakeholders, community groups and referral partners.
- Explore recent lead-generation channels and local market opportunities.
- Guide Business Development Managers in developing partnerships and generating qualified admission leads.
- Monitor business development activities and ensure measurable outcomes.

4. Team Leadership & Performance Management

- Lead and manage a team of 3 Admissions Counsellors and 2 Business Development Managers.
- Define individual responsibilities, targets and performance expectations.
- Conduct regular team meetings and performance reviews.
- Train and mentor team members on sales techniques, parent engagement, lead generation and conversion strategies.
- Monitor team productivity, target achievement and overall performance.
- Establish clear reporting structures and ensure accountability across the team.
- Build a collaborative and performance-driven work environment.

5. Parent Engagement & Admissions Experience

- Oversee the complete parent journey from the initial enquiry to final admission.
- Ensure campus visits are professionally managed and effectively showcase the school's academic approach, facilities and learning environment.
- Handle escalated parent queries and important admission discussions.
- Coordinate with the Principal, Academic and Operations teams to address parent concerns.
- Ensure timely and professional communication with prospective parents.
- Continuously improve the parent experience and admissions process.

6. CRM, MIS & Business Analytics

- Oversee the use of CRM systems for lead management, follow-ups and admissions tracking.
- Monitor enquiry sources, lead quality, conversion ratios and admission closures.
- Review counsellor-wise and business development team performance.
- Prepare monthly and quarterly MIS reports and management dashboards.
- Analyse marketing campaign performance and lead-generation effectiveness.
- Identify gaps in the admissions and marketing funnel and implement corrective measures.
- Present regular performance updates and strategic recommendations to management.

Key Performance Indicators (KPIs)

- Achievement of annual and monthly admission targets.
- Overall student enrolment growth.
- Enquiry-to-admission conversion rate.
- Lead-to-campus-visit conversion.
- Campus visit-to-application conversion.




- Application-to-admission conversion.
- Quality and volume of admission enquiries.
- Marketing campaign performance and lead generation.
- Brand visibility and local market development.
- Business development partnerships and referral generation.
- Team productivity and target achievement.
- Marketing spend and campaign effectiveness.
- Parent engagement and admission experience.
- Fee collection and admission closure timelines.

Required Qualifications & Experience

- Bachelor's or Master's degree in any discipline.
- Minimum 10 years of relevant professional experience in admissions, education sales, marketing, business development or a similar leadership role.
- Significant experience in managing admissions, marketing or business development teams.
- Proven track record of achieving enrolment, sales or revenue targets.
- Strong understanding of school admissions processes and education marketing.
- Experience in developing and implementing marketing and business development strategies.
- Excellent leadership, communication, negotiation and stakeholder management skills.
- Strong understanding of CRM systems, MIS, data analytics and performance reporting.
- Ability to manage multiple functions and deliver measurable business outcomes.

Preferred Experience

- Experience in K-12 school admissions and education marketing.
- Experience working with ICSE, CBSE, Cambridge or IGCSE schools.
- Previous experience in international schools or premium educational institutions.
- MBA/PGDM in Marketing, Sales or Business Administration.
- Experience in managing digital marketing campaigns, brand development and local market expansion.
- Experience handling large admission targets and multi-functional teams.

Key Skills

- Admissions & Enrolment Strategy
- School Marketing & Brand Management
- Education Sales & Business Development
- Revenue & Target Management
- Strategic Planning & Execution
- Team Leadership & Performance Management
- Lead Generation & Conversion
- Parent Relationship Management
- Digital & Offline Marketing
- Market Research & Competitor Analysis
- CRM & MIS Management
- Business Partnerships & Networking
- Budget Management & Campaign Analysis
- Negotiation & Stakeholder Management

Ideal Candidate Profile

We are looking for a strategic thinker and hands-on leader who can independently drive the school's admissions, marketing and business development functions.

The ideal candidate should have strong commercial acumen, excellent leadership capabilities and a proven ability to build teams, develop market opportunities, strengthen brand presence and achieve enrolment targets.

Candidates with significant experience in K-12 school admissions, education marketing, business development and team leadership will be preferred.

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Benefits:

- Health insurance
- Paid time off
- Provident Fund

Work Location: In person

📌 Head Of Admission & Marketing (Dabolim)
🏢 BeyondSkool
📍 Dabolim