Job description:

Job Description: Relationship Associate – Preschool

Job Title: Relationship Associate

Department: Admissions & Parent Relationship

Reporting To: Centre Head / Relationship Manager / Admissions Head

Role Purpose

The Relationship Associate will be responsible for building and maintaining robust relationships with prospective parents and existing parents, supporting admissions, ensuring timely follow-ups, and delivering a positive parent experience throughout their association with the preschool.

Key Responsibilities

1. Parent & Prospect Relationship Management

* Handle inquiries from prospective parents through calls, walk-ins, digital platforms, and referrals.

* Conduct timely and effective follow-ups to convert inquiries into admissions.

* Build rapport with parents and understand their child’s and family’s requirements.

* Maintain regular communication with prospective and existing parents.

2. Admissions Support

* Explain the preschool’s curriculum, programs, facilities, fee structure, and policies accurately.

* Conduct and coordinate school visits and parent counseling sessions.

* Assist parents with the admission process, documentation, and onboarding.

* Work towards assigned inquiry, conversion, and admission targets.

3. Parent Engagement & Retention

* Address parent queries and concerns professionally and ensure timely resolution.

* Coordinate with the academic and operations teams for effective parent communication.

* Follow up with existing parents regarding renewals, referrals, and feedback.

* Build strong parent relationships to improve retention and generate referrals.

4. Data & Follow-up Management

* Maintain accurate inquiry and parent data in the CRM/system.

* Ensure all calls, follow-ups, visits, and admission updates are recorded promptly.

* Prepare daily, weekly, and monthly admission and relationship reports.





* Track pending follow-ups and ensure no inquiry is missed.

5. Centre Coordination

* Coordinate with the center head, academic coordinator, and sales/admissions team.

* Support center events, open houses, parent orientation, and engagement activities.

* Ensure a warm, professional, and welcoming experience for every parent visiting the center.

Key Skills & Competencies

* Excellent verbal and written communication skills.

* Strong interpersonal and relationship-building abilities.

* Valuable counseling and persuasion skills.

* Customer-service-oriented approach.

* Target-driven with strong follow-up discipline.

* Ability to handle parent concerns with empathy and professionalism.

* Good knowledge of MS Office, CRM, and digital communication platforms.

* Presentable, confident, and proactive personality.

Qualifications & Experience

* Graduate in any discipline; preference for candidates with an education, hospitality, customer service, or sales background.

* Experience: 1–3 years in admissions, customer relationship management, counseling, sales, or parent relations.

* Experience in a preschool, school, or education industry will be an added advantage.

Key Performance Indicators (KPIs)

* Inquiry response time.

* Number of parent counseling sessions and school visits conducted.

* Enquiry-to-admission conversion percentage.

* Achievement of admission targets.

* Parent satisfaction and feedback.

* Follow-up compliance and CRM accuracy.

* Parent retention and referral contribution.

Preferred Profile: A warm, energetic, and relationship-oriented professional who can balance parent counseling, admissions conversion, and long-term parent engagement while representing the preschool’s values and brand professionally.

Work Location: In person

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

- Paid sick time

Work Location: In person

📌 Relationship Associate (India)
🏢 Rainbow Preschools International
📍 India