To drive sales growth by developing and maintaining solid relationships with distributors, dealers, retailers, and customers. The Sales Officer is responsible for achieving sales targets, expanding market reach, ensuring product availability, and promoting the company's ice cream products within the assigned territory.

2. Key Responsibilities

- Achieve monthly and annual sales targets within the assigned territory.
- Develop new business opportunities by identifying and appointing distributors, dealers, and retailers.
- Maintain good relationships with existing distributors and retail customers.
- Conduct regular market visits to monitor product availability, visibility, and sales performance.
- Ensure proper placement and display of ice cream products at retail outlets.
- Promote company products and implement sales promotional activities.
- Monitor competitor activities, pricing, and market trends.
- Ensure timely collection of payments from distributors and customers.
- Coordinate with the distribution and logistics teams to ensure timely product delivery.
- Monitor stock availability, expiry, and product movement in the market.
- Prepare daily sales reports, market visit reports, and other sales-related documentation.
- Identify new markets and opportunities to increase market penetration.
- Address customer complaints and coordinate with the concerned departments for timely resolution.

3. Qualifications & Experience

- Minimum qualification:



Plus Two / Degree preferred.
- Experience in FMCG, ice cream, or food and beverage sales is preferred.
- Freshers with good communication and sales skills may also be considered.
- Knowledge of local markets and sales operations will be an added advantage.

4. Required Skills & Competencies

- Good communication and interpersonal skills.
- Strong negotiation and convincing abilities.
- Customer relationship management.
- Target-oriented and result-driven approach.
- Good market knowledge and business development skills.
- Basic computer knowledge and reporting skills.
- Ability to work independently and as part of a team.

5. Common Pre-Requisites

- Must own a two-wheeler.
- Valid two-wheeler driving licence is compulsory.
- Should be neat, clean, and well-groomed.
- Should have a pleasing personality and positive attitude.
- Must be willing to travel extensively within the assigned territory.
- Knowledge of the regional language and basic English is preferred.

6. Key Performance Indicators (KPIs)

- Achievement of monthly sales targets.
- New outlet and distributor development.
- Market coverage and productive calls.
- Sales volume and revenue growth.
- Payment collection efficiency.
- Product availability and market visibility.
- Customer satisfaction and retention.
- Timely submission of sales reports.

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Senior Sales Officer (Dharapuram)
🏢 LAZZA ICE CREAMS
📍 Dharapuram