About the Role

We’re looking for an experienced Demo Operations Manager to own our end-to-end demo operations for domestic and international leads. You’ll make sure every booked demo is confirmed, attended and tracked, and you’ll lead a team of Team Leads and Executives who handle reminder calls and lead follow-ups. The role needs someone who leads people well and is just as comfortable with data. You’ll use Excel and analytics to track show-up rates, spot drop-offs and improve the process.

Key Responsibilities

Demo Operations Management

- Own the full demo lifecycle, from booking to confirmation, reminders, attendance and handover to the sales/demo team
- Oversee reminder calling for all leads who have booked demos, across domestic and international markets
- Set up and refine reminder workflows (calls, WhatsApp, SMS, email) and their timing, so demo show-up rates go up
- Manage scheduling across time zones and coordinate with the demo/sales team on slot availability and capacity
- Handle reschedules, no-shows and cancellations, with clear recovery and follow-up steps

Team Leadership

- Lead, coach and manage Team Leads and Executives, and set clear daily, weekly and monthly targets
- Plan shift rosters and manpower so domestic and international calling hours are covered
- Run regular performance reviews, call audits and feedback sessions
- Hire, onboard and train new executives on process, call scripts and lead-handling standards
- Build a motivated, accountable team culture, and handle escalations and team conflicts calmly

Analytics and Reporting

- Track and report key metrics: demo booked vs. attended, show-up %, no-show %, reschedule %, connect rate and executive-level productivity
- Build and maintain Excel dashboards and MIS reports (daily, weekly and monthly) for leadership
- Analyze trends by market, lead source,



time slot and executive, and turn them into concrete process improvements
- Keep CRM data accurate and up to date, and audit lead status and call dispositions regularly

Cross-functional Collaboration

- Work with Marketing on lead quality and with Sales on demo outcomes and feedback
- Recommend process, script and tool changes based on data and team insights

Required Skills and Qualifications

- Previous experience managing a demo operations, demo scheduling or reminder-calling process (mandatory)
- Proven experience managing Team Leads and frontline executives in a calling or inside sales setup
- Experience handling both domestic and international leads and calling processes
- Advanced Excel: pivot tables, VLOOKUP/XLOOKUP, INDEX-MATCH, conditional formatting, dashboards and data cleaning
- Strong analytical skills, with the ability to turn data into explicit insights and actions
- Hands-on experience with CRM tools (e.g., Salesforce, HubSpot, Zoho, LeadSquared)
- Excellent communication in English; [Hindi / other regional languages] a plus
- Strong people skills: coaching, motivating, resolving conflict and holding teams accountable
- Willingness to work flexible or rotational shifts to support international time zones
- Graduate in any discipline; MBA or equivalent preferred

Key Performance Indicators (KPIs)

- Demo show-up / attendance rate
- Reduction in no-shows and same-day cancellations
- Reminder call connect rate and coverage (% of booked demos reminded on time)
- Team productivity and target achievement
- Timeliness and accuracy of MIS reports
- Team attrition and performance of new hires

Good to Have

- Experience in EdTech, SaaS or B2C/B2B inside sales
- Knowledge of Google Sheets, Power BI, Looker Studio or other BI tools
- Familiarity with dialers and automation tools (auto-reminders, WhatsApp Business API)

📌 Demo Operations Manager (Mumbai)
🏢 Artium Academy
📍 Mumbai