- Field Work & Sales Achievement
- Promote company products to the doctors and pharmacists in line with divisional strategies and guidelines.
- Achieve the assigned sales budget through effective prescription generation & maintain hygiene.
- Ensure timely and sufficient availability of products at chemists/pharmacists to meet prescription demands.
- Generate required Personal Order Bookings (POBs) as per division norms.
- Proper Coverage, regular visit / frequency of visit, Update Product knowledge, in clinic effectiveness, Input utilisation, Implementing activities. Camps, campaigns.
- Doctor & Chemist Engagement
- Carry out effective RCPA (Retail Chemist Prescription Audit) and record accurate information in the system.
- Set transparent objectives through Pre-Call Planning for every doctor visit.
- Achieve minimum daily call averages:
- Doctors: 10 to 12 calls ( as per division norms )
- Chemists: Minimum 5 calls
- Maintain >95% MCR (Monthly Call Report) coverage.
- Ensure continuous customer conversion and prevent prescriber loss by building long-term relationships.
- Regularly create and update doctor and chemist lists as per divisional guidelines.
- Product Promotion & Market Development
- Successfully execute strategies for new product launches.
- Conduct product demonstrations, symposiums, doctor group meetings, and seminars to enhance prescription generation.
- Identify and develop potential markets and customers within the territory.
- Business Strategy & Feedback
- Implement marketing and business strategies designed.
- E - Detailing & Sales Format
- Once tabs are assigned, it is mandatory to use it.
- Capture & insert the various inputs i.e. Sample & Doctor Conversion details
- Regular MCR Updation with necessary approvals
Reporting – Daily basis
📌 Field Officer (Barrackpore)
🏢 Cadila Pharmaceuticals
📍 Barrackpore
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