Job Location: Kalyan West, Maharashtra

Experience: 1–3 Years

Employment Type: Full-Time

Working Days: Monday to Saturday

Working Hours: 10:00 AM – 7:00 PM

About Bilivin Education

Bilivin Education is an EdTech company focused on helping students and working professionals pursue higher education through online and distance learning programs, including MBA, Bachelor's, and specialized programs in AI, Data Science, and Digital Marketing.

Job Summary

We are looking for a performance-driven and result-oriented Performance Marketing Executive to plan, execute, monitor, and optimize digital advertising campaigns. The candidate will be responsible for generating quality leads, improving campaign performance, and maximizing ROI across various digital platforms.

Key Responsibilities

1. Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.

2. Generate high-quality leads for various educational programs while maintaining target CPL.

3. Monitor campaign performance, budgets, conversions, and ROI.

4. Conduct audience research, competitor analysis, and keyword research.

5. Create and optimize ad campaigns, including targeting, creatives, copy, and landing pages.

6. Coordinate with the creative and content teams to develop engaging ad creatives.

7. Perform A/B testing to improve CTR, CPC, CPL, and conversion rates.

8. Track campaign performance using Google Analytics 4, Google Tag Manager, and Meta Pixel.

9. Prepare daily, weekly, and monthly performance reports.

10.



Identify opportunities to scale successful campaigns and reduce acquisition costs.

Required Skills & Qualifications

- 1–3 years of hands-on experience in Performance Marketing.

- Strong knowledge of Google Ads and Meta Ads Manager.

- Experience in lead generation campaigns, preferably in the EdTech industry.

- Understanding of CPC, CPM, CTR, CPL, CPA, ROAS, and conversion tracking.

- Knowledge of Google Analytics 4, Google Tag Manager, and Meta Pixel.

- Excellent analytical and data interpretation skills.

- Ability to manage advertising budgets and optimize campaign performance.

- Knowledge of landing page optimization is an added advantage.

Key Performance Indicators (KPIs)

- Quality lead generation and lead volume.

- Cost Per Lead (CPL) optimization.

- Campaign ROI and ROAS.

- Conversion rate improvement.

- Campaign budget utilization.

- Overall performance and scalability of paid campaigns.

Preferred Candidate

- Candidates with prior experience in EdTech, Education, or Lead Generation.

- Candidates who have independently managed paid campaigns.

- Strong analytical mindset with a focus on measurable business outcomes.

- Candidates residing in or around Kalyan, Dombivli, Thane, and nearby locations preferred.

What We Offer

- Opportunity to work in a growing EdTech organization.

- Professional growth and learning opportunities.

- Performance-driven work workplace.

- Opportunity to manage and scale digital marketing campaigns.

Interested candidates can share their updated resumes at: [email protected]

Work Location: A Wing, 5th Floor, Office No. 503, Sky Heights Tower, Kalyan West, Maharashtra.

📌 Performance Executive-Marketing (Mumbai)
🏢 BILIVIN EDUCATION
📍 Mumbai