Location: Hauz Khas, New Delhi

Nature of Association: Full-time In-person

Experience: 6 to 10 years

Compensation: 10 to 12 LPA

About ISPP

Indian School of Public Policy (ISPP), New Delhi, India’s first public policy institution, was founded by leading academicians, experts, and philanthropists to build the next generation of policy leaders for a rising India. Through its flagship year-long Policy, Design & Management program, Executive Education, rigorous academics, industry engagement, research, and alumni ecosystem, ISPP equips professionals across government, civil society, and business to tackle governance challenges with interdisciplinary, practical impact.

For additional information, please visit www.ispp.org.in.

Role Overview

The Manager, Communications & Digital Growth will drive ISPP’s branding, digital acquisition, and institutional communications. This role requires a blend of hands-on digital campaign execution and strategic communications leadership. The incumbent will optimize the digital admissions funnel, manage content and media strategy, and provide strategic direction to the Communications team, ensuring a consistent, high-impact brand experience across all touchpoints.

Key Responsibilities

1. Digital Marketing & Growth (Hands-on Execution)

- Independently plan, execute, monitor, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, and emerging platforms.
- Manage digital tracking and analytics (GA4, GTM, CRM attribution), regularly analyzing channel-wise performance to make data-driven recommendations on targeting, bidding, and budgets.
- Proactively identify new channels, audience segments,



and experimental approaches to improve high-intent organic discovery and audience engagement.

1. Marketing Strategy & Admissions Funnel

- Partner closely with the Admissions team to understand target audiences, lead quality, and conversion patterns.
- Focus on generating relevant, high-quality leads that translate into applications, rather than just increasing lead volume.
- Track and report on key metrics: cost per lead (CPL), qualified leads, lead-to-application conversion, and cost per application, using insights to continuously refine campaigns.

1. Content Strategy, Editorial & Institutional Communications

- Develop and execute a robust content plan to build ISPP’s visibility across programs, research, faculty, scholars, alumni, and institutional initiatives.
- Manage institutional social media channels, ensuring platform-specific content strategies and performance tracking.
- Provide robust editorial oversight (writing, editing, proofreading) with the ability to simplify complex policy discourse into compelling, accessible narratives.

1. Media Relations & Event Communications

- Drive media outreach, draft press releases, and cultivate media relationships to enhance institutional visibility.
- Plan and execute comprehensive communication strategies for institutional events, conferences, and webinars (covering pre-event, on-ground, and post-event phases).

1.



Brand Strategy & Reputation Management

- Act as the strategic lead for ISPP’s brand, ensuring strict consistency in identity, messaging, visual standards, and tone of voice.
- Monitor ISPP’s digital and institutional reputation, proactively addressing misinformation and implementing crisis-communication protocols to safeguard credibility.

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Qualifications

Essential Expertise (Must-Have):

- 6–10 years of experience in marketing, communications, or digital growth.
- Hands-on experience managing Google Ads, Meta Ads, GA4, GTM, conversion tracking, and campaign optimization.
- Exceptional written and editorial skills, with a portfolio demonstrating the ability to translate complex topics into compelling communication.
- Proven ability to analyze campaign data, track performance metrics (CPL, conversion rates), and make tactical optimization decisions.

Working Knowledge & Strategic Oversight:

- Understanding of CRM-driven lead management and admissions funnels, with the ability to collaborate effectively with Admissions teams.
- Experience guiding content strategy, media relations, and event communications (either through direct execution or by directing internal teams/external agencies).
- Strong project management and stakeholder management skills, with the ability to align diverse groups (faculty, researchers, scholars, staff).

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Compensation

- 10 to 12 LPA, aligned with ISPP’s standards and commensurate with qualifications and experience.

📌 Manager, Communications & Digital Growth (New Delhi)
🏢 Indian School of Public Policy (ISPP)
📍 New Delhi