Job description:

Graphic Designer, Digital Marketing Specialist, Content Creative Ideas, Social Media Manager

Patiala, Punjab – Office Based

Full-Time Position

We are an established Australian migration & education business looking for an experienced Graphic Designer, Digital Marketing Specialist, Content Creative Ideas, Social Media Manager to join our growing team in Patiala.

We are looking for someone who understands traditional digital marketing but is also passionate about AI, automation and emerging technology.

This is not an entry-level position.

YOUR MAIN RESPONSIBILITIES

Graphic Designer

- Design & Execution: Create engaging visual content for digital platforms (social media, web banners, EDMs) and print materials (brochures, packaging, posters, signage).
- Brand Consistency: Maintain, protect, and evolve our brand guidelines across all internal and external touchpoints.
- Concept Development: Translate rough ideas and creative briefs into original, thumb-stopping visual concepts.
- Collaboration: Partner with copywriters, marketers, and stakeholders to iterate on designs based on feedback.
- Asset Management: Prepare final print-ready and digital production files, ensuring correct specifications, color profiles, and typography standards.
- Project Management: Manage multiple design tasks simultaneously and meet strict project deadlines.

- Content & Creative
- Create marketing campaigns, promotions and offers
- Develop catalogues, flyers and product brochures
- Create social media content
- Use Canva or similar design tools
- Assist with basic video and reel creation

Digital Marketing

- Manage and optimise Google Ads
- Manage Facebook & Instagram (Meta) advertising
- Develop marketing strategies to generate leads and sales
- Manage SEO and improve Google rankings
- Develop remarketing and retargeting campaigns
- Plan and manage email marketing campaigns
- Develop campaigns targeting builders, landscapers, trades and homeowners
- Monitor advertising spend,



conversions, leads and ROI

AI & AUTOMATION — IMPORTANT PART OF THE ROLE

We want someone who is genuinely interested in how Artificial Intelligence can improve a real business.

You will be expected to:

- Keep up to date with new AI tools and developments
- Research practical AI applications for our business
- Use AI to improve marketing productivity and content creation
- Explore AI-powered customer service and website solutions
- Explore automation of customer enquiries and lead follow-ups
- Help improve email and WhatsApp workflows using AI and automation
- Investigate AI-assisted quotation and product recommendation systems
- Explore marketing and customer database automation
- Use AI for competitor and market research
- Explore AI-assisted reporting and business analytics
- Identify repetitive office tasks that could be automated
- Work with management to introduce useful AI systems into the business

Every month, you will be expected to recommend practical AI or automation improvements that can increase sales, improve customer service, reduce costs or save staff time.

EXPERIENCE REQUIRED

We are looking for someone with approximately 2+ years of practical digital marketing experience and a strong interest or practical experience in AI and automation.

Strong experience in several of the following is required:

✓ Google Ads
✓ Meta/Facebook & Instagram Ads
✓ SEO
✓ Google Analytics / GA4
✓ Google Search Console
✓ Graphic designing
✓ Email marketing
✓ Canva or similar design software
✓ Lead generation & conversion tracking




✓ AI tools such as ChatGPT, Gemini, Claude or similar
✓ Marketing automation / workflow automation

You do not need to be an AI software developer. However, you must have a genuine interest in AI and be capable of researching, testing and implementing new AI tools.

WHO WE WANT

We want someone who:

- Has proven marketing experience
- Is commercially minded and focused on sales
- Is curious about AI and emerging technology
- Constantly looks for better ways of doing things
- Can research and learn independently
- Can take ownership of projects
- Has good written and spoken English
- Can analyse numbers and marketing performance
- Is comfortable testing new ideas
- Wants a long-term position and opportunity to grow

We are not looking for someone who only posts on social media.

We want someone who can help us build our digital marketing and AI capability for the future.

SALARY

₹15,000–₹30,000 per month + performance incentives

Salary will depend on experience and demonstrated ability.

Exceptional candidates with strong Google/Meta marketing experience combined with practical AI and automation skills may be considered at a higher salary.

Location: Patiala, Punjab
Full time – Office Based

HOW TO APPLY

Please send:

- Your CV
- Examples of Google/Meta campaigns you have managed
- Examples of designs, catalogues or marketing projects you have worked on
- A short explanation of one way you have used AI or automation to improve a business or marketing process

Shortlisted candidates will be asked to complete a practical marketing and AI assessment.

Start Time will be early morning according to Australian Timing

Work Location: In Person

Benefits:

- Commuter assistance
- Internet reimbursement
- Paid time off

Work Location: In person

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Commuter assistance
- Paid sick time

Work Location: In person

📌 Graphic Designer, Digital Marketing Specialist, Content Creative Ideas, Social Media Manager (Patiala)
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