Job Title: Social Media Executive

Company: The Propertist

Location: Mumbai

Experience: 1+ year

Employment Type: Full-time, Permanent

Work Mode: On-site

We are looking for a creative and proactive Senior Social Media Executive to manage our social media presence, create engaging content, and strengthen our brand identity across digital platforms. The ideal candidate should have solid content creation and scripting skills, be comfortable facing the camera, and be capable of coordinating with internal teams to execute content strategies effectively.

Job Responsibilities:

- Social Media Management: Manage day-to-day posting and scheduling of content across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Content Creation: Create engaging social media content, including posts, reels, stories, and carousels, aligned with the brand’s objectives and target audience.
- On-Camera Presentation: Be comfortable facing the camera and presenting brand content, property-related information, and promotional videos.
- Scriptwriting: Write creative and engaging scripts for reels, videos, brand promotions, and other social media content.
- Carousel Creation: Develop informative and visually engaging carousels on real estate topics, industry trends, projects, and brand-related themes.
- Design & Editing Briefs: Brief the Graphic Design and Video Editing teams on creative requirements, references, content flow, and necessary edits.




- Content Coordination: Coordinate with internal teams to plan content calendars, gather information, finalize content ideas, and ensure timely execution and posting.
- Trend Research: Stay updated with social media trends, trending audio, formats, and content ideas relevant to the real estate industry.

Qualifications & Skills:

- Experience: 1-2 years of experience as a Social Media Executive
- Strong Knowledge of Social Media Platforms: In-depth understanding of how different social media platforms work and how to optimize content for engagement and reach.
- Content Creation Skills: Proven ability to create compelling, visually appealing, and conversion-driven content (design, copywriting, video editing).
- Analytical Skills: Proficiency in social media management tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
- Communication Skills: Excellent verbal and written communication skills; ability to convey the brand's message effectively.
- Creative Thinking: Ability to generate fresh ideas and adapt to changing social media trends.
- Real Estate Knowledge (Preferred): Understanding of the real estate market and its audience will be an added advantage.

You can check our website & Instagram Handle to get an idea of our work.

Job Types: Full-time, Permanent

Benefits:

- Flexible schedule
- Paid sick time

Work Location: In person

📌 Senior Digital Marketing Executive (Mumbai)
🏢 The Propertist
📍 Mumbai